Univ. - Prof. Dr.

Sebastian Uhrich

Person

  1. Published

    Acknowledging Versus Ignoring the Identity-Relevance of Rivalry - Why Endorsing Dual Identities Decreases Spector Aggression and Downplaying Makes Things Worse

    Uhrich, S. & Berendt, J., 2017, NA - Advances in Consumer Research. Gneezy, A., Griskevicius, V. & Williams, P. (eds.). ACR Association for Consumer Research, Vol. 45.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  2. Published

    Adverse Image Transfer in Sport Sponsorship - How Sponsors should Respond to a Sponsorship Crisis

    Uhrich, S. & Floeter, T., 2013, Proceedings of the 21st Conference of the European Association for Sport Management.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  3. Published

    A Multi-Method Analysis of Sport Spectator Resistance to Technological In-Stadium Innovations

    Uhlendorf, K. & Uhrich, S., 2021, Book of Abstracts - 29th EASM Conference: EASM 21 Festival of Sport Management Research and Practice. EASM, p. 68-70 3 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  4. Published

    An Environmental Psychology Classification of Sporting Event Atmosphere and a Methodology to Develop and Validate an Atmosphere Measurment Model

    Uhrich, S., 2006, Book of Abstracts of the 14th Conference of the European Association for Sport Management. p. 314-317

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  5. Published
  6. Published

    Anti-Ambush-Marketing-Kampagnen mit Humor - Duale Effekte auf die Sponsorenmarke durch emotionale versus kognitive Prozesse

    Uhrich, S. & Königstorfer, J., 2014, Book of Abstracts. Homo Oeconomicus und Homo Emotionalis.: 18. Jahrestagung des Arbeitskreises Sportökonomie. p. 4-6 3 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  7. Published

    Associative Advertising of Non-Sponsors: The Relative Effectiveness of Different Associative Cues and The Influence of Temporal Distance to the Event

    Uhrich, S., 2015, Proceedings of the 23rd Conference of the European Association for Sport Management: Sport Management in the Digital Age. EASM

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Article for conferenceResearchpeer-review

  8. Published

    Bedrohung oder Bereicherung? Reaktionen einheimischer Fans auf ausländische Anhänger von Fußballbundesliga-Klubs

    Behrens, A. & Uhrich, S., 2018, Book of Abstracts : 22. Jahrestagung des Arbeitskreises Sportökonomie e.V.. Arbeitskreis Sportökonomie, p. 7-8 2 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  9. Published

    Bestimmungsgrößen des rezeptiven Sportkonsums: Empirische Erkenntnisse aus der Fußball-Bundesliga

    Uhrich, S. & Beyer, T., 2007, Qualitätsmanagement im Sport: Beiträge des 5. Deutschen Sportökonomie-Kongresses. Horch, H-D., Breuer, C., Hovemann, G., Kaiser, S. & Römisch, V. (eds.). Institut für Sportökonomie und Sportmanagement, Vol. 7. p. 325-336 11 p. (Edition Sportökonomie und Sportmanagement).

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Article for conferenceResearchpeer-review

  10. Published

    Brand Price Tolerance: Expectation Violation Theory Approach

    Sung, E., Huddleston, P. & Uhrich, S., 09.2014, Colloquium on European Research in Retailing 2014.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

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