Univ. - Prof. Dr.

Sebastian Uhrich

Person

  1. Published

    Marketing, Get Ready to Rumble: How Rivalry Promotes Distinctiveness for Brands and Consumers

    Berendt, J., Uhrich, S. & Thompson, S. A., 2018, In: JOURNAL OF BUSINESS RESEARCH. 88, p. 161-172 12 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  2. Published

    Marketing, Get Ready to Rumble: Why Consumers Appreciate Brand Rivalries

    Berendt, J. & Uhrich, S., 2016, NA Advances for Consumer Research. ACR Association for Consumer Research, Vol. 44. p. 390-391 2 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  3. Published

    Mehr als nur Gewalt: Positive Effekte von Fanrivalität auf die Identität von Teamsportfans

    Berendt, J. & Uhrich, S., 2015, Book of Abstracts der 19. Jahrestagung des Arbeitskreises Sportökonomie e.V..

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  4. Published

    More (Beneficial) Than Intense Competition: When and Why Perceived Brand Rivalry Drives Purchase Intentions: paper from the 49th Annual EMAC Conference, Budapest, May 26-29, 2020

    Berendt, J., Uhrich, S. & Kilduff, G., 2020, Proceedings of the European Marketing Academy. EMAC European Marketing Academy, A2020-63827

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  5. Published

    Motives for Attending Sporting Events: The Case of Hansa Rostock

    Yavas, U., Benkenstein, M. & Uhrich, S., 2007, Proceedings of the Annual Conference of the Association for Global Business (AGB) and the International Academy of Linguistics Behavioral and Social Science (IALBSS). Keating, R. J. (ed.). Vol. 19.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  6. Published

    Not Too Many but also not too few: Exploring the Explanator Mechanism for the Negative Effects of Low Customer Density in Retail Settings

    Uhrich, S. & Luck, M., 2012, In: Qualitative Market Research: An International Journal. 15, 3, p. 290-308 19 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  7. Published

    Physical and Social Atmospherics Effects in Hedonic Service Consumption: Customers Roles at Sporting Events

    Uhrich, S. & Benkenstein, M., 2012, In: The Service Industries Journal. 32, 11, p. 1741-1757 17 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  8. Published

    Positionierungsstrategien für Teamsportmarken auf internationalen Märkten

    Uhrich, S. & Uhlendorf, K., 2020, Perspektiven des Dienstleistungsmanagements: Aus Sicht von Forschung und Praxis. Roth, S., Horbel, C. & Popp, B. (eds.). Wiesbaden: Springer Gabler, p. 311-334 24 p.

    Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

  9. Published

    Positive Effekte bloßer sozialer Präsenz in Konsumumwelten: Erklärungsperspektive Anschlussmotivation

    Uhrich, S., 2011, Beiträge zur Dienstleistungsmarketing-Forschung. Aktuelle Forschungsfragen und Forschungsergebnisse: Tagungsband des 14. Workshops Dienstleistungsmarketing. Fließ, S. (ed.). Gabler Verlag, p. 25-48 23 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Article for conferenceResearchpeer-review

  10. Published

    Price and Quality Perception: The Impact of Reunification on Young Adult Cohorts in the Transitional and Market Economies of Germany

    Sung, E., Huddleston, P. & Uhrich, S., 03.2011, American Collegiate Retailing Association (ACRA) Conference.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

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