Univ. - Prof. Dr.

Sebastian Uhrich

Person

  1. Electronically/ online published ahead of print

    You'll Never Want to Watch Alone: The Effect of Displaying In-Stadium Social Atmospherics on Media Consumers' Responses to New Sport Leagues Across Different Types of Media

    Behrens, A. & Uhrich, S., 29.10.2021, (Electronically/ online published ahead of print) In: European Sport Management Quarterly. 19 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  2. Published

    Wertorientierte Führung von Dienstleistungsmarken

    Benkenstein, M. & Uhrich, S., 2008, Erfolgsfaktoren der Markenführung.: Knowhow aus Forschung und Management. Bauer, H., Huber, F. & Albrecht, C. M. (eds.). München: Verlag Franz Vahlen, 19 p.

    Research output: Chapter in Book/Report/Conference proceedingContributions to collected editions/anthologiesResearchpeer-review

  3. Published

    Wer bin ich?

    Uhrich, S. & Berendt, J., 2017, In: Markenartikel. 8, p. 12-14 3 p.

    Research output: Contribution to journalJournal articlesResearch

  4. Published
  5. Published

    United We Stand? How and When Prototypical Fan Behavior of Satellite Fans Improves Local Fans' Attitudes Toward Them

    Behrens, A. & Uhrich, S., 2018, Book of Abstracts - 26th EASM Conference: Managing Sport in a Changing Europe. Carlsson, B., Breitbarth, T. & Bjärsholm, D. (eds.). Malmö University, p. 145-146 2 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  6. Published

    Twenty Years after Reunification: Consumer Decision-Making Process for Electronic Products in Former East and West Germany

    Sung, E. C., Huddleston, P. & Uhrich, S., 2015, Cultural Perspectives in a Global Marketplace: Proceedings of the 2010 Cultural Perspectives in Marketing Conference. Sharma, D. (ed.). Wiesbaden: Springer Gabler, Vol. 3.1. p. 23-26 4 p. 9. (Development in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in Book/Report/Conference proceedingContributions to collected editions/anthologiesResearchpeer-review

  7. Published

    Twenty Years After Reunification: Comparing Joung Consumer Decision-making Processes for Electronic Products in the Former East and West Germany

    Sung, E., Huddleston, P. & Uhrich, S., 2011, In: The International Review of Retail, Distrubation and Consumer Research. 21, 3, p. 251-265 15 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  8. Published

    The Influence of Social Values on Price Perception Between East and West German Consumers: Are They Unified?

    Sung, E., Huddleston, P., von Eye, A. & Uhrich, S., 03.2013, American Collegiate Retailing Association (ACRA) Conference.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  9. Published

    The Dark Side of Football: Field Data Evidence Linking Rivalry and Fan Aggression

    Berendt, J., Uhrich, S., Reinhard, D. & Leidner, B., 2019, Connecting sport practice & science - book of abstracts: the 27th European Sport Management Conference, 3rd-6th September 2019 - Seville, Spain. Breitbarth, T., Bodet, G., Fernández Luna, Á., Burillo Naranjo, P. & Bielons, G. (eds.). EASM, p. 286-287 2 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  10. Published

    The Construct of Sports Stadium Atmophere: Development and Validation of a MIMIC Measurment Model

    Uhrich, S. & Benkenstein, M., 2008, Book of Abstracts of the 16th Conference of the European Association for Sport Management. Preuß, H. & Gemeinder, K. (eds.). p. 150-152 3 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

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