Univ. - Prof. Dr.

Sebastian Uhrich

Person

  1. Published

    Communicating CSR-linked Sponsorship: Examining the Influence of Three Different Types of Message Sources

    Floeter, T., Benkenstein, M. & Uhrich, S., 2016, In: Sport Management Review. 19, 2, p. 146-156 11 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  2. Published

    Components and Outcomes of Fan Engagement in Team Sports: The Perspective of Managers and Fans

    Huettermann, M., Uhrich, S. & Königstorfer, J., 2019, In: Journal of Global Sport Management. 32 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  3. Published

    Consumer Attitudes towards Sponsors' Counterambush Marketing Ads

    Königstorfer, J. & Uhrich, S., 2017, In: Psychology & Marketing. 34, 6, p. 631-647 17 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  4. Published

    Consumer Behaviour in Team Sports

    Uhrich, S., 2021, Managing Sports Teams: Economics, Strategy and Practice. Walzel, S. & Römisch, V. (eds.). Cham: Springer, p. 125-140 16 p. (Management for Professionals).

    Research output: Chapter in Book/Report/Conference proceedingContributions to collected editions/anthologiesTransfer

  5. Published

    Consumer Confusion - Eine experimentelle Untersuchung zu Ursachen und Konsequenzen

    Benkenstein, M., Künstner, D. & Uhrich, S., 2012, In: Marketing ZFP-Journal of Research and Management. 34, 2, p. 75-91 17 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  6. Published

    Counter-Strategies to Fight Ambush Marketing: Does Humor Help?

    Uhrich, S. & Königstorfer, J., 2014, Proceedings of the 22nd Conference of the European Association for Sport Management (EASM): Abstracts. EASM, 3 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  7. Published

    Counter-Strategies to Fight Ambush Marketing: The Sponsor Perspective

    Uhrich, S. & Königstorfer, J., 2015, Knowledge, Passion, Community: Driving Sport Forward: Proceedings of the North American Society for Sport Management Conference 2015. University of Ottawa, p. 248-249 2 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  8. Published

    CSR-verlinktes Sponsoring im Fußballsport

    Uhrich, S. & Königstorfer, J., 2013, Abstractband der 24. Jahrestagung der dvs-Kommission Fußball.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  9. Published

    CSR Wins the Cup - How Social Activities Leverage Commercial Sponsorships

    Uhrich, S., Groeppel-Klein, A. & Königstorfer, J., 2011, Proceedings of the North American Association for Consumer Research Conference: Proceedings of the North American Association for Consumer Research Conference. Ahluwalia, R., Chartrand, T. & Ratner, R. (eds.). Vol. 39.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  10. Published

    Das Konstrukt Atmosphäre in Fußballstadien - Konzeptionalisierung und Operationalisierung

    Uhrich, S., 2008, Neue Herausforderungen an das Dienstleistungsmarketing: Tagungsband des 12. Workshops Dienstleistungsmarketing. Benkenstein, M. (ed.). Gabler Verlag, p. 41-78 37 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Article for conferenceResearchpeer-review

ID: 15896