Univ. - Prof. Dr.

Sebastian Uhrich

Person

  1. Published

    Deindividuation Effects in the Retail Environment: How Other Customers' Presence Mitigates Undesired Social Influence from Service Personnel

    Uhrich, S. & Tombs, A., 2012, Proceedings of the 41st European Marketing Academy Conference.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  2. Published

    De-Marketing als Instrument des Business Development in Dienstleistungsunternehmen: Probleme der Selektion und Exklusion von Kundengruppen

    Schubert, M. & Uhrich, S., 2018, Service Business Development: Methoden - Erlösmodelle - Marketinginstrumente. Bruhn, M. & Hadwich, C. (eds.). 1 ed. Wiesbaden: Springer/Gabler, Vol. 2. p. 313-337 24 p.

    Research output: Chapter in Book/Report/Conference proceedingContributions to collected editions/anthologiesResearchpeer-review

  3. Published

    Der hyperaktive Spielermarkt der Fußball-Bundesliga. Konsequenzen für die Ligaorganisation

    Uhrich, S., 2007, VDM Verlag Dr. Müller.

    Research output: Book/ReportMonographspeer-review

  4. Published

    Desktop Research and Literature Review of Leadership Education for Athletes: PROLead Erasmus+ project

    Uhrich, S., 2020, PROLead, 20 p.

    Research output: Working paperProject reportsTransfer

  5. Published

    Development and Validation of Formative Measurment Models: Empirical Evidence for the Construct of "Sport Stadium Atmosphere"

    Uhrich, S., 2007, Proceedings of the 36th European Marketing Academy Conference.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  6. Published

    Dienstleistungsbeziehungen im Gesundheitswesen - Ein Überblick zum Konzept "Shared Decision Making" in der Arzt-Patienten-Interaktion

    Benkenstein, M. & Uhrich, S., 2010, Management und Kundenbeziehungen. Perspektiven-Analysen-Strategien-Instrumente. Georgi, D. & Hadwich, K. (eds.). Wiesbaden, p. 431-452 21 p.

    Research output: Chapter in Book/Report/Conference proceedingContributions to collected editions/anthologiesResearchpeer-review

  7. Published

    Die Olympischen Spiele im Internet - Neue Chancen für die Vermarktung?

    Uhrich, S., 2013, Olympische Spiele - noch zeitgemäß? : Werte, Ziele, Wirklichkeit in multidisziplinärer Betrachtung. Emrich, E., Büch, M. P. & Pitsch, W. (eds.). Saarbrücken: universaar, Vol. 4. p. 203-224 22 p. ( Schriften des Europäischen Instituts für Sozioökonomie e.V. ; vol. 4).

    Research output: Chapter in Book/Report/Conference proceedingContributions to collected editions/anthologiesResearch

  8. Published

    Don't Knock the Competition - Knock the Rival: Why Brand Rivalry Creates Message Virality

    Berendt, J., Uhrich, S., Borah, A. & Kilduff, G. J., 2021, ACR 2021. Bradford, T. W., Keinan, A. & Thomson, M. (eds.). Duluth: ACR Association for Consumer Research, p. 386-387 2 p. (Advances in consumer research; vol. 49).

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  9. Published

    Effects of Atmosphere at Major Sports Events: A Perspective from Environmental Psychology

    Uhrich, S. & Königstorfer, J., 2009, In: International Journal of Sports Marketing & Sponsorship. 10, 4, p. 325-344

    Research output: Contribution to journalJournal articlesResearchpeer-review

  10. Published

    Ending a Sponsorship Relationship: Consumers' Responses Toward a Forced Versus a Chosen Exit

    Dick, C. & Uhrich, S., 2017, In: European Sport Management Quarterly. 17, 2, p. 152-170 19 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

ID: 15896