Univ. - Prof. Dr.

Sebastian Uhrich

Person

  1. Published

    Influence of Message Source in CSR-linked Sponsorship - Explaining Adverse Effects by Consumer's Persuasion Knowledge

    Floeter, T., Benkenstein, M. & Uhrich, S., 2013, Proceedings of the 21st Conference of the European Association for Sport Management. 2 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  2. Published

    Institutionelle Rahmenbedingungen einer Services Science - die Hochschulperspektive

    Benkenstein, M. & Uhrich, S., 2008, Technologie und Dienstleistung. Innovationen in Forschung, Wissenschaft und Unternehmen: Beiträge der 7. Dienstleistungstagung des BMBF. Gatermann, I. & Fleck, M. (eds.). Campus, p. 205-212 8 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Article for conferenceResearchpeer-review

  3. Published

    Kapazität als Dimension der Dienstleistungsqualität

    Benkenstein, M. & Uhrich, S., 2009, 50 Jahre produktionswirtschaftliche Forschung und Lehre: Festschrift für Prof. Dr. Dr. T. Nebl. Albrecht, G., Schröder, A. K. & Wegner, I. (eds.). München: Oldenbourg, p. 169-184 15 p.

    Research output: Chapter in Book/Report/Conference proceedingContributions to collected editions/anthologiesResearchpeer-review

  4. Electronically/ online published ahead of print

    Keeping it Real or Bridging the Gap? Brand Positioning of U.S. Sport Teams in Germany and China

    Behrens, A., Yang, Y. & Uhrich, S., 06.09.2021, (Electronically/ online published ahead of print) In: Journal of Sport Management. p. 1-13 13 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  5. Published

    Konsumentenverhalten im Teamsportsektor

    Uhrich, S., 2019, Teamsport Management: eine umfassende und interdisziplinäre Betrachtung. Walzel, S. & Römisch, V. (eds.). Wiesbaden: Springer Gabler, p. 153-170 18 p.

    Research output: Chapter in Book/Report/Conference proceedingContributions to collected editions/anthologiesTransferpeer-review

  6. Published

    Konzeption und Determinanten des Markencommitment in Dienstleistungbeziehungen

    Benkenstein, M. & Uhrich, S., 2008, Dienstleistungsmarken, Forum Dienstleistungsmanagement 2008. Bruhn, M. & Stauss, B. (eds.). Wiesbaden: Gabler Verlag, 20 p.

    Research output: Chapter in Book/Report/Conference proceedingContributions to collected editions/anthologiesResearchpeer-review

  7. Published

    Leveraging Sponsorship with Corporate Social Responsibility

    Uhrich, S., Königstorfer, J. & Groeppel-Klein, A., 2014, In: JOURNAL OF BUSINESS RESEARCH. 67, 9, p. 2023-2029 7 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  8. Published

    Love-and Hate-Thy Enemy: The Benefits of Sport Spectators' Disidentification with a Rival Team

    Berendt, J. & Uhrich, S., 2015, Knowledge, Passion, Community: Driving Sport Forward: Proceedings of the North American Society for Sport Management Conference 2015. University of Ottawa, p. 309-310 2 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  9. Published

    Love Thy Enemy - Investigating the Link Between Brand Rivalry and the Distinctiveness of Consumers and Brands

    Berendt, J. & Uhrich, S., 2016, Proceedings of the 45th EMAC Annual Conference: Marketing in the Age of Data. Knoeferle, K. (ed.). EMAC European Marketing Academy, p. 179 1 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  10. Published

    Maintaining Economic Growth: The Internationalization of Germany's Professional Football

    Uhrich, S., 2020, In: Baltic Rim Economies Review. 4, p. 41 1 p.

    Research output: Contribution to journalJournal articlesResearch

ID: 15896