Univ. - Prof. Dr.

Sebastian Uhrich

Person

  1. 2021
  2. Electronically/ online published ahead of print

    You'll Never Want to Watch Alone: The Effect of Displaying In-Stadium Social Atmospherics on Media Consumers' Responses to New Sport Leagues Across Different Types of Media

    Behrens, A. & Uhrich, S., 29.10.2021, (Electronically/ online published ahead of print) In: European Sport Management Quarterly. 19 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  3. Electronically/ online published ahead of print

    Keeping it Real or Bridging the Gap? Brand Positioning of U.S. Sport Teams in Germany and China

    Behrens, A., Yang, Y. & Uhrich, S., 06.09.2021, (Electronically/ online published ahead of print) In: Journal of Sport Management. p. 1-13 13 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  4. Published

    Social Norms in Rivalries Increase Societal Harmdoing

    Reinhard, D., Berendt, J., McLamore, Q., Uhrich, S. & Leidner, B., 13.05.2021, N.N..

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Other conference contributionsResearchpeer-review

  5. Published

    A Multi-Method Analysis of Sport Spectator Resistance to Technological In-Stadium Innovations

    Uhlendorf, K. & Uhrich, S., 2021, Book of Abstracts : 29th European Sport Management Conference, 27. May - 19. November 2021; EASM 2021 Festival of Sport Management Research and Practice. Bodet, G. & Mueller, J. (eds.). EASM, p. 68-70 3 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  6. Published

    Consumer Behaviour in Team Sports

    Uhrich, S., 2021, Managing Sports Teams: Economics, Strategy and Practice. Walzel, S. & Römisch, V. (eds.). Cham: Springer, p. 125-140 16 p. (Management for Professionals).

    Research output: Chapter in Book/Report/Conference proceedingContributions to collected editions/anthologiesTransfer

  7. Published

    Don't Knock the Competition - Knock the Rival: Why Brand Rivalry Creates Message Virality

    Berendt, J., Uhrich, S., Borah, A. & Kilduff, G. J., 2021, ACR 2021. Bradford, T. W., Keinan, A. & Thomson, M. (eds.). Duluth: ACR Association for Consumer Research, p. 386-387 2 p. (Advances in consumer research; vol. 49).

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  8. Published

    Sport Spectator Adoption of Technological Innovations: A Behavioral Reasoning Analysis of Fan Experience Apps

    Uhrich, S., 2021, In: Sport Management Review. 41 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  9. 2020
  10. Published
  11. Published
  12. Published

    Maintaining Economic Growth: The Internationalization of Germany's Professional Football

    Uhrich, S., 2020, In: Baltic Rim Economies Review. 4, p. 41 1 p.

    Research output: Contribution to journalJournal articlesResearch

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