Univ. - Prof. Dr.

Sebastian Uhrich

Person

  1. 2021
  2. Electronically/ online published ahead of print

    You'll Never Want to Watch Alone: The Effect of Displaying In-Stadium Social Atmospherics on Media Consumers' Responses to New Sport Leagues Across Different Types of Media

    Behrens, A. & Uhrich, S., 29.10.2021, (Electronically/ online published ahead of print) In: European Sport Management Quarterly. 19 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  3. Electronically/ online published ahead of print

    Keeping it Real or Bridging the Gap? Brand Positioning of U.S. Sport Teams in Germany and China

    Behrens, A., Yang, Y. & Uhrich, S., 06.09.2021, (Electronically/ online published ahead of print) In: Journal of Sport Management. p. 1-13 13 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  4. Published

    Social Norms in Rivalries Increase Societal Harmdoing

    Reinhard, D., Berendt, J., McLamore, Q., Uhrich, S. & Leidner, B., 13.05.2021, N.N..

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Other conference contributionsResearchpeer-review

  5. Published

    A Multi-Method Analysis of Sport Spectator Resistance to Technological In-Stadium Innovations

    Uhlendorf, K. & Uhrich, S., 2021, Book of Abstracts : 29th European Sport Management Conference, 27. May - 19. November 2021; EASM 2021 Festival of Sport Management Research and Practice. Bodet, G. & Mueller, J. (eds.). EASM, p. 68-70 3 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  6. Published

    Consumer Behaviour in Team Sports

    Uhrich, S., 2021, Managing Sports Teams: Economics, Strategy and Practice. Walzel, S. & Römisch, V. (eds.). Cham: Springer, p. 125-140 16 p. (Management for Professionals).

    Research output: Chapter in Book/Report/Conference proceedingContributions to collected editions/anthologiesTransfer

  7. Published

    Don't Knock the Competition - Knock the Rival: Why Brand Rivalry Creates Message Virality

    Berendt, J., Uhrich, S., Borah, A. & Kilduff, G. J., 2021, ACR 2021. Bradford, T. W., Keinan, A. & Thomson, M. (eds.). Duluth: ACR Association for Consumer Research, p. 386-387 2 p. (Advances in consumer research; vol. 49).

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  8. Published

    Sport Spectator Adoption of Technological Innovations: A Behavioral Reasoning Analysis of Fan Experience Apps

    Uhrich, S., 2021, In: Sport Management Review. 41 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  9. 2020
  10. Published
  11. Published
  12. Published

    Maintaining Economic Growth: The Internationalization of Germany's Professional Football

    Uhrich, S., 2020, In: Baltic Rim Economies Review. 4, p. 41 1 p.

    Research output: Contribution to journalJournal articlesResearch

  13. Published

    More (Beneficial) Than Intense Competition: When and Why Perceived Brand Rivalry Drives Purchase Intentions: paper from the 49th Annual EMAC Conference, Budapest, May 26-29, 2020

    Berendt, J., Uhrich, S. & Kilduff, G., 2020, Proceedings of the European Marketing Academy. EMAC European Marketing Academy, A2020-63827

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  14. Published

    Positionierungsstrategien für Teamsportmarken auf internationalen Märkten

    Uhrich, S. & Uhlendorf, K., 2020, Perspektiven des Dienstleistungsmanagements: Aus Sicht von Forschung und Praxis. Roth, S., Horbel, C. & Popp, B. (eds.). Wiesbaden: Springer Gabler, p. 311-334 24 p.

    Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

  15. Published

    Rivalry Increases Non-Instrumental Intergroup Conflict and Violence

    Reinhard, D., Berendt, J., Uhrich, S. & Leidner, B., 2020.

    Research output: Contribution to a conferencePosterpeer-review

  16. Published

    Segmenting Satellite Supporters Based on Their Value for Team Sport Organizations

    Uhrich, S., Behrens, A., Kang, T-A., Matsuoka, H. & Uhlendorf, K., 2020, In: Journal of Global Sport Management. 30 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  17. Published

    Shared Joy is Doubled Joy? Does Stadium Atmosphere Influence the Emotional Experience of Media Consumers and the Attractiveness of Sport Broadcasts?

    Behrens, A. & Uhrich, S., 2020, NASSM Conference Abstract Archive. NASSM, p. 195 1 p. Abstract 2020-185

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  18. 2019
  19. Published
  20. Published

    Components and Outcomes of Fan Engagement in Team Sports: The Perspective of Managers and Fans

    Huettermann, M., Uhrich, S. & Königstorfer, J., 2019, In: Journal of Global Sport Management. 32 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  21. Published

    Konsumentenverhalten im Teamsportsektor

    Uhrich, S., 2019, Teamsport Management: eine umfassende und interdisziplinäre Betrachtung. Walzel, S. & Römisch, V. (eds.). Wiesbaden: Springer Gabler, p. 153-170 18 p.

    Research output: Chapter in Book/Report/Conference proceedingContributions to collected editions/anthologiesTransferpeer-review

  22. Published

    "The Club is Ours" - Perceived Fan Participation in the Decision Making of Professional Football Clubs

    Uhrich, S., 2019, Connecting sport practice & science - book of abstracts: the 27th European Sport Management Conference, 3rd-6th September 2019 - Seville, Spain. Breitbarth, T., Bodet, G., Fernández Luna, Á., Burillo Naranjo, P. & Bielons, G. (eds.). EASM, p. 245-246 2 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  23. Published

    The Dark Side of Football: Field Data Evidence Linking Rivalry and Fan Aggression

    Berendt, J., Uhrich, S., Reinhard, D. & Leidner, B., 2019, Connecting sport practice & science - book of abstracts: the 27th European Sport Management Conference, 3rd-6th September 2019 - Seville, Spain. Breitbarth, T., Bodet, G., Fernández Luna, Á., Burillo Naranjo, P. & Bielons, G. (eds.). EASM, p. 286-287 2 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  24. 2018
  25. Published

    Bedrohung oder Bereicherung? Reaktionen einheimischer Fans auf ausländische Anhänger von Fußballbundesliga-Klubs

    Behrens, A. & Uhrich, S., 2018, Book of Abstracts : 22. Jahrestagung des Arbeitskreises Sportökonomie e.V.. Arbeitskreis Sportökonomie, p. 7-8 2 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  26. Published

    De-Marketing als Instrument des Business Development in Dienstleistungsunternehmen: Probleme der Selektion und Exklusion von Kundengruppen

    Schubert, M. & Uhrich, S., 2018, Service Business Development: Methoden - Erlösmodelle - Marketinginstrumente. Bruhn, M. & Hadwich, C. (eds.). 1 ed. Wiesbaden: Springer/Gabler, Vol. 2. p. 313-337 24 p.

    Research output: Chapter in Book/Report/Conference proceedingContributions to collected editions/anthologiesResearchpeer-review

  27. Published

    Marketing, Get Ready to Rumble: How Rivalry Promotes Distinctiveness for Brands and Consumers

    Berendt, J., Uhrich, S. & Thompson, S. A., 2018, In: JOURNAL OF BUSINESS RESEARCH. 88, p. 161-172 12 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  28. Published

    Rivalry and Fan Aggression: Why Acknowledging Conflict Reduces Tension Between Rival Fans and Downplaying Makes Things Worse

    Berendt, J. & Uhrich, S., 2018, In: European Sport Management Quarterly. 18, 4, p. 517-540 24 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  29. Published

    United We Stand? How and When Prototypical Fan Behavior of Satellite Fans Improves Local Fans' Attitudes Toward Them

    Behrens, A. & Uhrich, S., 2018, Book of Abstracts - 26th EASM Conference: Managing Sport in a Changing Europe. Carlsson, B., Breitbarth, T. & Bjärsholm, D. (eds.). Malmö University, p. 145-146 2 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  30. 2017
  31. Published

    Acknowledging Versus Ignoring the Identity-Relevance of Rivalry - Why Endorsing Dual Identities Decreases Spector Aggression and Downplaying Makes Things Worse

    Uhrich, S. & Berendt, J., 2017, NA - Advances in Consumer Research. Gneezy, A., Griskevicius, V. & Williams, P. (eds.). ACR Association for Consumer Research, Vol. 45.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  32. Published

    Consumer Attitudes towards Sponsors' Counterambush Marketing Ads

    Königstorfer, J. & Uhrich, S., 2017, In: Psychology & Marketing. 34, 6, p. 631-647 17 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  33. Published

    Ending a Sponsorship Relationship: Consumers' Responses Toward a Forced Versus a Chosen Exit

    Dick, C. & Uhrich, S., 2017, In: European Sport Management Quarterly. 17, 2, p. 152-170 19 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  34. Published

    Fan Engagement Value in Team Sport: Service-Dominant Logic Informed Dimensions

    Huettermann, M., Uhrich, S. & Königstorfer, J., 2017, Book of Abstracts - 25th EASM Conference: Challenges and Development of Sport Organisation. Ströbel, T., Breitbarth, T., Kempf, H., Germelmann, C. C. & Nagel, S. (eds.). University of Bern, p. 193-194 2 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  35. Published

    Reducing spectator aggression in rival competitions: The Superiority of Dual Identity (vs. Downplay) Statements in Team Sport Services

    Berendt, J. & Uhrich, S., 2017, Proceedings of the 46th EMAC Annual Conference: proceedings of the 46th EMAC Annual Conference. University of Groningen, p. 97 1 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  36. Published

    Rivalry and Fan Aggression: Why Acknowledging Conflict Reduces Tension Between Rival Fans and Downplaying Makes Things Worse

    Berendt, J. & Uhrich, S., 2017, Book of Abstracts, Winning Paper New Researcher Award - 25th EASM Conference: Challenges and Development of Sport Organisations. Ströbel, T., Breitbarth, T., Kempf, H., Germelmann, C. C. & Nagel, S. (eds.). University of Bern, p. 37-38 2 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  37. Published

    Rivalry in the German Bundesliga - Opportunities for and Threats to Marketing Football

    Uhrich, S., Berendt, J. & Königstorfer, J., 2017, International Cases in the Business of Sport. Chadwick, S., Arthur, D. & Beech, J. (eds.). 2 ed. London: Routledge, p. 12-19 8 p.

    Research output: Chapter in Book/Report/Conference proceedingContributions to collected editions/anthologiesResearchpeer-review

  38. Published

    Wer bin ich?

    Uhrich, S. & Berendt, J., 2017, In: Markenartikel. 8, p. 12-14 3 p.

    Research output: Contribution to journalJournal articlesResearch

  39. 2016
  40. Published

    Communicating CSR-linked Sponsorship: Examining the Influence of Three Different Types of Message Sources

    Floeter, T., Benkenstein, M. & Uhrich, S., 2016, In: Sport Management Review. 19, 2, p. 146-156 11 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  41. Published

    Enemies with Benefits: The Dual Role of Rivalry in Shaping Sports Fans’ Identity

    Berendt, J. & Uhrich, S., 2016, In: European Sport Management Quarterly. 16, 5, p. 613-634 22 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  42. Published

    Love Thy Enemy - Investigating the Link Between Brand Rivalry and the Distinctiveness of Consumers and Brands

    Berendt, J. & Uhrich, S., 2016, Proceedings of the 45th EMAC Annual Conference: Marketing in the Age of Data. Knoeferle, K. (ed.). EMAC European Marketing Academy, p. 179 1 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  43. Published

    Marketing, Get Ready to Rumble: Why Consumers Appreciate Brand Rivalries

    Berendt, J. & Uhrich, S., 2016, NA Advances for Consumer Research. ACR Association for Consumer Research, Vol. 44. p. 390-391 2 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  44. 2015
  45. Published

    Associative Advertising of Non-Sponsors: The Relative Effectiveness of Different Associative Cues and The Influence of Temporal Distance to the Event

    Uhrich, S., 2015, Proceedings of the 23rd Conference of the European Association for Sport Management: Sport Management in the Digital Age. EASM

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Article for conferenceResearchpeer-review

  46. Published

    Counter-Strategies to Fight Ambush Marketing: The Sponsor Perspective

    Uhrich, S. & Königstorfer, J., 2015, Knowledge, Passion, Community: Driving Sport Forward: Proceedings of the North American Society for Sport Management Conference 2015. University of Ottawa, p. 248-249 2 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  47. Published

    Exploring The Love-Hate Relationship between Archrivals: The Rivalry Ambivalence Model

    Berendt, J. & Uhrich, S., 2015, Proceedings of the 23rd Conference of the European Association for Sport Management: Sport Management in the Digital Age. EASM

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Article for conferenceResearchpeer-review

  48. Published

    Love-and Hate-Thy Enemy: The Benefits of Sport Spectators' Disidentification with a Rival Team

    Berendt, J. & Uhrich, S., 2015, Knowledge, Passion, Community: Driving Sport Forward: Proceedings of the North American Society for Sport Management Conference 2015. University of Ottawa, p. 309-310 2 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  49. Published

    Mehr als nur Gewalt: Positive Effekte von Fanrivalität auf die Identität von Teamsportfans

    Berendt, J. & Uhrich, S., 2015, Book of Abstracts der 19. Jahrestagung des Arbeitskreises Sportökonomie e.V..

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  50. Published

    Twenty Years after Reunification: Consumer Decision-Making Process for Electronic Products in Former East and West Germany

    Sung, E. C., Huddleston, P. & Uhrich, S., 2015, Cultural Perspectives in a Global Marketplace: Proceedings of the 2010 Cultural Perspectives in Marketing Conference. Sharma, D. (ed.). Wiesbaden: Springer Gabler, Vol. 3.1. p. 23-26 4 p. 9. (Development in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in Book/Report/Conference proceedingContributions to collected editions/anthologiesResearchpeer-review

  51. 2014
  52. Published

    Brand Price Tolerance: Expectation Violation Theory Approach

    Sung, E., Huddleston, P. & Uhrich, S., 09.2014, Colloquium on European Research in Retailing 2014.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  53. Published

    Anti-Ambush-Marketing-Kampagnen mit Humor - Duale Effekte auf die Sponsorenmarke durch emotionale versus kognitive Prozesse

    Uhrich, S. & Königstorfer, J., 2014, Book of Abstracts. Homo Oeconomicus und Homo Emotionalis.: 18. Jahrestagung des Arbeitskreises Sportökonomie. p. 4-6 3 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  54. Published

    Counter-Strategies to Fight Ambush Marketing: Does Humor Help?

    Uhrich, S. & Königstorfer, J., 2014, Proceedings of the 22nd Conference of the European Association for Sport Management (EASM): Abstracts. EASM, 3 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  55. Published

    Exploring Customer-to-Customer Value Co-Creation Platforms and Practices in Team Sports

    Uhrich, S., 2014, In: European Sport Management Quarterly. 14, 1, p. 25-49

    Research output: Contribution to journalJournal articlesResearchpeer-review

  56. Published

    How Commitment to Fellow Customers Affects the Customer-firm Relationship and Customer Citizenship Behavior

    Curth, S., Uhrich, S. & Benkenstein, M., 2014, In: Journal of Services Marketing. 28, 2, p. 147-158 12 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  57. Published

    Leveraging Sponsorship with Corporate Social Responsibility

    Uhrich, S., Königstorfer, J. & Groeppel-Klein, A., 2014, In: JOURNAL OF BUSINESS RESEARCH. 67, 9, p. 2023-2029 7 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  58. Published

    Retail Customers' Self-Awareness: The Deindividuation Effects of Others

    Uhrich, S. & Tombs, A., 2014, In: JOURNAL OF BUSINESS RESEARCH. 67, 7, p. 1439-1446 7 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  59. Published
  60. 2013
  61. Published

    The Influence of Social Values on Price Perception Between East and West German Consumers: Are They Unified?

    Sung, E., Huddleston, P., von Eye, A. & Uhrich, S., 03.2013, American Collegiate Retailing Association (ACRA) Conference.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  62. Published

    Adverse Image Transfer in Sport Sponsorship - How Sponsors should Respond to a Sponsorship Crisis

    Uhrich, S. & Floeter, T., 2013, Proceedings of the 21st Conference of the European Association for Sport Management.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  63. Published

    CSR-verlinktes Sponsoring im Fußballsport

    Uhrich, S. & Königstorfer, J., 2013, Abstractband der 24. Jahrestagung der dvs-Kommission Fußball.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  64. Published

    Die Olympischen Spiele im Internet - Neue Chancen für die Vermarktung?

    Uhrich, S., 2013, Olympische Spiele - noch zeitgemäß? : Werte, Ziele, Wirklichkeit in multidisziplinärer Betrachtung. Emrich, E., Büch, M. P. & Pitsch, W. (eds.). Saarbrücken: universaar, Vol. 4. p. 203-224 22 p. ( Schriften des Europäischen Instituts für Sozioökonomie e.V. ; vol. 4).

    Research output: Chapter in Book/Report/Conference proceedingContributions to collected editions/anthologiesResearch

  65. Published

    Identifikation und experimentelle Prüfung von Erklärungsmechanismen für positive Effekte von Kundenpräsenz in Handelsgeschäften

    Uhrich, S., 2013, Theorie und Praxis des Dienstleistungsmarketing: Aktuelle Konzepte und Entwicklungen: Tagungsband des 15. Workshops Dienstleistungsmarketing. Schmitz, G. (ed.). Gabler Verlag, p. 123-144 22 p. (Fokus Dienstleistungsmarketing ).

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Article for conferenceResearchpeer-review

  66. Published

    Influence of Message Source in CSR-linked Sponsorship - Explaining Adverse Effects by Consumer's Persuasion Knowledge

    Floeter, T., Benkenstein, M. & Uhrich, S., 2013, Proceedings of the 21st Conference of the European Association for Sport Management. 2 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  67. 2012
  68. Published

    Consumer Confusion - Eine experimentelle Untersuchung zu Ursachen und Konsequenzen

    Benkenstein, M., Künstner, D. & Uhrich, S., 2012, In: Marketing ZFP-Journal of Research and Management. 34, 2, p. 75-91 17 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  69. Published

    Deindividuation Effects in the Retail Environment: How Other Customers' Presence Mitigates Undesired Social Influence from Service Personnel

    Uhrich, S. & Tombs, A., 2012, Proceedings of the 41st European Marketing Academy Conference.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  70. Published

    Not Too Many but also not too few: Exploring the Explanator Mechanism for the Negative Effects of Low Customer Density in Retail Settings

    Uhrich, S. & Luck, M., 2012, In: Qualitative Market Research: An International Journal. 15, 3, p. 290-308 19 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  71. Published

    Physical and Social Atmospherics Effects in Hedonic Service Consumption: Customers Roles at Sporting Events

    Uhrich, S. & Benkenstein, M., 2012, In: The Service Industries Journal. 32, 11, p. 1741-1757 17 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  72. Published

    Soziales Framing im Sponsoring

    Uhrich, S. & Königstorfer, J., 2012, Ökonomie der Sportspiele. Trosien, G. (ed.). Schorndorf: Hofmann Verlag, Vol. 14. p. 223-230 (Schriftenreihe des Arbeitskreises Sportökonomie e.V.).

    Research output: Chapter in Book/Report/Conference proceedingContributions to collected editions/anthologiesResearchpeer-review

  73. 2011
  74. Published

    Price and Quality Perception: The Impact of Reunification on Young Adult Cohorts in the Transitional and Market Economies of Germany

    Sung, E., Huddleston, P. & Uhrich, S., 03.2011, American Collegiate Retailing Association (ACRA) Conference.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  75. Published

    CSR Wins the Cup - How Social Activities Leverage Commercial Sponsorships

    Uhrich, S., Groeppel-Klein, A. & Königstorfer, J., 2011, Proceedings of the North American Association for Consumer Research Conference: Proceedings of the North American Association for Consumer Research Conference. Ahluwalia, R., Chartrand, T. & Ratner, R. (eds.). Vol. 39.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  76. Published

    Examining the Curvilinear Relationship between Social Density and Customer Outcomes in Retail Settings: The Role of Perceived Control and Customers' Affiliation Motivation

    Uhrich, S., 2011, Proceedings of the 40th European Marketing Academy Conference.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  77. Published
  78. Published

    Explanatory Mechanism for CSR-linked Sponsorship Effects

    Uhrich, S., Königstorfer, J. & Groeppel-Klein, A., 2011, Proceedings of the 19th Conference of the European Association for Sport Management.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  79. Published

    Positive Effekte bloßer sozialer Präsenz in Konsumumwelten: Erklärungsperspektive Anschlussmotivation

    Uhrich, S., 2011, Beiträge zur Dienstleistungsmarketing-Forschung. Aktuelle Forschungsfragen und Forschungsergebnisse: Tagungsband des 14. Workshops Dienstleistungsmarketing. Fließ, S. (ed.). Gabler Verlag, p. 25-48 23 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Article for conferenceResearchpeer-review

  80. Published

    Soziale Verantwortung offizieller Sponsoren von Sportgroßveranstaltungen: Kommunikationspolitische Wirkungen auf Konsumenten

    Uhrich, S. & Königstorfer, J., 2011, Europäische Sportmodelle: Gemeinsamkeiten und Differenzen in international vergleichender Perspektive. Emrich, E. (ed.). Schorndorf: Hofmann Verlag, Vol. 13. p. 135-162 27 p. (Schriftenreihe des Arbeitskreises Sportökonomie e.V.).

    Research output: Chapter in Book/Report/Conference proceedingContributions to collected editions/anthologiesResearchpeer-review

  81. Published

    Twenty Years After Reunification: Comparing Joung Consumer Decision-making Processes for Electronic Products in the Former East and West Germany

    Sung, E., Huddleston, P. & Uhrich, S., 2011, In: The International Review of Retail, Distrubation and Consumer Research. 21, 3, p. 251-265 15 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  82. 2010
  83. Published

    Dienstleistungsbeziehungen im Gesundheitswesen - Ein Überblick zum Konzept "Shared Decision Making" in der Arzt-Patienten-Interaktion

    Benkenstein, M. & Uhrich, S., 2010, Management und Kundenbeziehungen. Perspektiven-Analysen-Strategien-Instrumente. Georgi, D. & Hadwich, K. (eds.). Wiesbaden, p. 431-452 21 p.

    Research output: Chapter in Book/Report/Conference proceedingContributions to collected editions/anthologiesResearchpeer-review

  84. Published

    Sport Stadium Atmosphere: Formative and Reflective Indicators for Operationalizing the Construct

    Uhrich, S. & Benkenstein, M., 2010, In: Journal of Sport Management. 24, 2, p. 211-237

    Research output: Contribution to journalJournal articlesResearchpeer-review

  85. Published

    Strategisches Marketing - Ein wettbewerbsorientierter Ansatz

    Uhrich, S., 2010, 3. ed. Stuttgart: Kohlhammer.

    Research output: Book/ReportMonographspeer-review

  86. 2009
  87. Published

    Effects of Atmosphere at Major Sports Events: A Perspective from Environmental Psychology

    Uhrich, S. & Königstorfer, J., 2009, In: International Journal of Sports Marketing & Sponsorship. 10, 4, p. 325-344

    Research output: Contribution to journalJournal articlesResearchpeer-review

  88. Published

    How On-the-Spot and Retrospective Evaluations of Positive Emotional Experiences at Festivalscapes Influence Patrons' Satisfaction and Loyalty

    Drengner, J. & Uhrich, S., 2009, Prodeedings of the 38th European Marketing Academy Conference.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  89. Published

    Kapazität als Dimension der Dienstleistungsqualität

    Benkenstein, M. & Uhrich, S., 2009, 50 Jahre produktionswirtschaftliche Forschung und Lehre: Festschrift für Prof. Dr. Dr. T. Nebl. Albrecht, G., Schröder, A. K. & Wegner, I. (eds.). München: Oldenbourg, p. 169-184 15 p.

    Research output: Chapter in Book/Report/Conference proceedingContributions to collected editions/anthologiesResearchpeer-review

  90. Published

    Riding a Rollercoaster: A Longitudinal Study of Sports Fans' Emotional States and Attachment to Their Teams Following Relegation or Promotion

    Königstorfer, J. & Uhrich, S., 2009, Prodeedings of the 38th European Marketing Academy Conference.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  91. Published

    Riding a Rollercoaster: The Dynamic of Sports Fans' Loyalty after Promotion and Relegation

    Königstorfer, J. & Uhrich, S., 2009, In: Marketing ZFP-Journal of Research and Management. 31, 2, p. 71-83 12 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  92. 2008
  93. Published

    Das Konstrukt Atmosphäre in Fußballstadien - Konzeptionalisierung und Operationalisierung

    Uhrich, S., 2008, Neue Herausforderungen an das Dienstleistungsmarketing: Tagungsband des 12. Workshops Dienstleistungsmarketing. Benkenstein, M. (ed.). Gabler Verlag, p. 41-78 37 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Article for conferenceResearchpeer-review

  94. Published

    Institutionelle Rahmenbedingungen einer Services Science - die Hochschulperspektive

    Benkenstein, M. & Uhrich, S., 2008, Technologie und Dienstleistung. Innovationen in Forschung, Wissenschaft und Unternehmen: Beiträge der 7. Dienstleistungstagung des BMBF. Gatermann, I. & Fleck, M. (eds.). Campus, p. 205-212 8 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Article for conferenceResearchpeer-review

  95. Published

    Konzeption und Determinanten des Markencommitment in Dienstleistungbeziehungen

    Benkenstein, M. & Uhrich, S., 2008, Dienstleistungsmarken, Forum Dienstleistungsmanagement 2008. Bruhn, M. & Stauss, B. (eds.). Wiesbaden: Gabler Verlag, 20 p.

    Research output: Chapter in Book/Report/Conference proceedingContributions to collected editions/anthologiesResearchpeer-review

  96. Published
  97. Published

    The Construct of Sports Stadium Atmophere: Development and Validation of a MIMIC Measurment Model

    Uhrich, S. & Benkenstein, M., 2008, Book of Abstracts of the 16th Conference of the European Association for Sport Management. Preuß, H. & Gemeinder, K. (eds.). p. 150-152 3 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  98. Published

    Wertorientierte Führung von Dienstleistungsmarken

    Benkenstein, M. & Uhrich, S., 2008, Erfolgsfaktoren der Markenführung.: Knowhow aus Forschung und Management. Bauer, H., Huber, F. & Albrecht, C. M. (eds.). München: Verlag Franz Vahlen, 19 p.

    Research output: Chapter in Book/Report/Conference proceedingContributions to collected editions/anthologiesResearchpeer-review

  99. 2007
  100. Published

    Bestimmungsgrößen des rezeptiven Sportkonsums: Empirische Erkenntnisse aus der Fußball-Bundesliga

    Uhrich, S. & Beyer, T., 2007, Qualitätsmanagement im Sport: Beiträge des 5. Deutschen Sportökonomie-Kongresses. Horch, H-D., Breuer, C., Hovemann, G., Kaiser, S. & Römisch, V. (eds.). Institut für Sportökonomie und Sportmanagement, Vol. 7. p. 325-336 11 p. (Edition Sportökonomie und Sportmanagement).

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Article for conferenceResearchpeer-review

  101. Published

    Der hyperaktive Spielermarkt der Fußball-Bundesliga. Konsequenzen für die Ligaorganisation

    Uhrich, S., 2007, VDM Verlag Dr. Müller.

    Research output: Book/ReportMonographspeer-review

  102. Published

    Development and Validation of Formative Measurment Models: Empirical Evidence for the Construct of "Sport Stadium Atmosphere"

    Uhrich, S., 2007, Proceedings of the 36th European Marketing Academy Conference.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  103. Published

    Motives for Attending Sporting Events: The Case of Hansa Rostock

    Yavas, U., Benkenstein, M. & Uhrich, S., 2007, Proceedings of the Annual Conference of the Association for Global Business (AGB) and the International Academy of Linguistics Behavioral and Social Science (IALBSS). Keating, R. J. (ed.). Vol. 19.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  104. 2006
  105. Published

    An Environmental Psychology Classification of Sporting Event Atmosphere and a Methodology to Develop and Validate an Atmosphere Measurment Model

    Uhrich, S., 2006, Book of Abstracts of the 14th Conference of the European Association for Sport Management. p. 314-317

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

ID: 15896