Univ. - Prof. Dr.

Sebastian Uhrich

Person

  1. 2021
  2. Electronically/ online published ahead of print

    You'll Never Want to Watch Alone: The Effect of Displaying In-Stadium Social Atmospherics on Media Consumers' Responses to New Sport Leagues Across Different Types of Media

    Behrens, A. & Uhrich, S., 29.10.2021, (Electronically/ online published ahead of print) In: European Sport Management Quarterly. 19 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  3. Electronically/ online published ahead of print

    Keeping it Real or Bridging the Gap? Brand Positioning of U.S. Sport Teams in Germany and China

    Behrens, A., Yang, Y. & Uhrich, S., 06.09.2021, (Electronically/ online published ahead of print) In: Journal of Sport Management. p. 1-13 13 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  4. Published

    Social Norms in Rivalries Increase Societal Harmdoing

    Reinhard, D., Berendt, J., McLamore, Q., Uhrich, S. & Leidner, B., 13.05.2021, N.N..

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Other conference contributionsResearchpeer-review

  5. Published

    A Multi-Method Analysis of Sport Spectator Resistance to Technological In-Stadium Innovations

    Uhlendorf, K. & Uhrich, S., 2021, Book of Abstracts : 29th European Sport Management Conference, 27. May - 19. November 2021; EASM 2021 Festival of Sport Management Research and Practice. Bodet, G. & Mueller, J. (eds.). EASM, p. 68-70 3 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  6. Published

    Consumer Behaviour in Team Sports

    Uhrich, S., 2021, Managing Sports Teams: Economics, Strategy and Practice. Walzel, S. & Römisch, V. (eds.). Cham: Springer, p. 125-140 16 p. (Management for Professionals).

    Research output: Chapter in Book/Report/Conference proceedingContributions to collected editions/anthologiesTransfer

  7. Published

    Don't Knock the Competition - Knock the Rival: Why Brand Rivalry Creates Message Virality

    Berendt, J., Uhrich, S., Borah, A. & Kilduff, G. J., 2021, ACR 2021. Bradford, T. W., Keinan, A. & Thomson, M. (eds.). Duluth: ACR Association for Consumer Research, p. 386-387 2 p. (Advances in consumer research; vol. 49).

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  8. Published

    Sport Spectator Adoption of Technological Innovations: A Behavioral Reasoning Analysis of Fan Experience Apps

    Uhrich, S., 2021, In: Sport Management Review. 41 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  9. 2020
  10. Published
  11. Published
  12. Published

    Maintaining Economic Growth: The Internationalization of Germany's Professional Football

    Uhrich, S., 2020, In: Baltic Rim Economies Review. 4, p. 41 1 p.

    Research output: Contribution to journalJournal articlesResearch

  13. Published

    More (Beneficial) Than Intense Competition: When and Why Perceived Brand Rivalry Drives Purchase Intentions: paper from the 49th Annual EMAC Conference, Budapest, May 26-29, 2020

    Berendt, J., Uhrich, S. & Kilduff, G., 2020, Proceedings of the European Marketing Academy. EMAC European Marketing Academy, A2020-63827

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  14. Published

    Positionierungsstrategien für Teamsportmarken auf internationalen Märkten

    Uhrich, S. & Uhlendorf, K., 2020, Perspektiven des Dienstleistungsmanagements: Aus Sicht von Forschung und Praxis. Roth, S., Horbel, C. & Popp, B. (eds.). Wiesbaden: Springer Gabler, p. 311-334 24 p.

    Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

  15. Published

    Rivalry Increases Non-Instrumental Intergroup Conflict and Violence

    Reinhard, D., Berendt, J., Uhrich, S. & Leidner, B., 2020.

    Research output: Contribution to a conferencePosterpeer-review

  16. Published

    Segmenting Satellite Supporters Based on Their Value for Team Sport Organizations

    Uhrich, S., Behrens, A., Kang, T-A., Matsuoka, H. & Uhlendorf, K., 2020, In: Journal of Global Sport Management. 30 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  17. Published

    Shared Joy is Doubled Joy? Does Stadium Atmosphere Influence the Emotional Experience of Media Consumers and the Attractiveness of Sport Broadcasts?

    Behrens, A. & Uhrich, S., 2020, NASSM Conference Abstract Archive. NASSM, p. 195 1 p. Abstract 2020-185

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  18. 2019
  19. Published
  20. Published

    Components and Outcomes of Fan Engagement in Team Sports: The Perspective of Managers and Fans

    Huettermann, M., Uhrich, S. & Königstorfer, J., 2019, In: Journal of Global Sport Management. 32 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  21. Published

    Konsumentenverhalten im Teamsportsektor

    Uhrich, S., 2019, Teamsport Management: eine umfassende und interdisziplinäre Betrachtung. Walzel, S. & Römisch, V. (eds.). Wiesbaden: Springer Gabler, p. 153-170 18 p.

    Research output: Chapter in Book/Report/Conference proceedingContributions to collected editions/anthologiesTransferpeer-review

  22. Published

    "The Club is Ours" - Perceived Fan Participation in the Decision Making of Professional Football Clubs

    Uhrich, S., 2019, Connecting sport practice & science - book of abstracts: the 27th European Sport Management Conference, 3rd-6th September 2019 - Seville, Spain. Breitbarth, T., Bodet, G., Fernández Luna, Á., Burillo Naranjo, P. & Bielons, G. (eds.). EASM, p. 245-246 2 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  23. Published

    The Dark Side of Football: Field Data Evidence Linking Rivalry and Fan Aggression

    Berendt, J., Uhrich, S., Reinhard, D. & Leidner, B., 2019, Connecting sport practice & science - book of abstracts: the 27th European Sport Management Conference, 3rd-6th September 2019 - Seville, Spain. Breitbarth, T., Bodet, G., Fernández Luna, Á., Burillo Naranjo, P. & Bielons, G. (eds.). EASM, p. 286-287 2 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  24. 2018
  25. Published

    Bedrohung oder Bereicherung? Reaktionen einheimischer Fans auf ausländische Anhänger von Fußballbundesliga-Klubs

    Behrens, A. & Uhrich, S., 2018, Book of Abstracts : 22. Jahrestagung des Arbeitskreises Sportökonomie e.V.. Arbeitskreis Sportökonomie, p. 7-8 2 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  26. Published

    De-Marketing als Instrument des Business Development in Dienstleistungsunternehmen: Probleme der Selektion und Exklusion von Kundengruppen

    Schubert, M. & Uhrich, S., 2018, Service Business Development: Methoden - Erlösmodelle - Marketinginstrumente. Bruhn, M. & Hadwich, C. (eds.). 1 ed. Wiesbaden: Springer/Gabler, Vol. 2. p. 313-337 24 p.

    Research output: Chapter in Book/Report/Conference proceedingContributions to collected editions/anthologiesResearchpeer-review

  27. Published

    Marketing, Get Ready to Rumble: How Rivalry Promotes Distinctiveness for Brands and Consumers

    Berendt, J., Uhrich, S. & Thompson, S. A., 2018, In: JOURNAL OF BUSINESS RESEARCH. 88, p. 161-172 12 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  28. Published

    Rivalry and Fan Aggression: Why Acknowledging Conflict Reduces Tension Between Rival Fans and Downplaying Makes Things Worse

    Berendt, J. & Uhrich, S., 2018, In: European Sport Management Quarterly. 18, 4, p. 517-540 24 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  29. Published

    United We Stand? How and When Prototypical Fan Behavior of Satellite Fans Improves Local Fans' Attitudes Toward Them

    Behrens, A. & Uhrich, S., 2018, Book of Abstracts - 26th EASM Conference: Managing Sport in a Changing Europe. Carlsson, B., Breitbarth, T. & Bjärsholm, D. (eds.). Malmö University, p. 145-146 2 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  30. 2017
  31. Published

    Acknowledging Versus Ignoring the Identity-Relevance of Rivalry - Why Endorsing Dual Identities Decreases Spector Aggression and Downplaying Makes Things Worse

    Uhrich, S. & Berendt, J., 2017, NA - Advances in Consumer Research. Gneezy, A., Griskevicius, V. & Williams, P. (eds.). ACR Association for Consumer Research, Vol. 45.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  32. Published

    Consumer Attitudes towards Sponsors' Counterambush Marketing Ads

    Königstorfer, J. & Uhrich, S., 2017, In: Psychology & Marketing. 34, 6, p. 631-647 17 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  33. Published

    Ending a Sponsorship Relationship: Consumers' Responses Toward a Forced Versus a Chosen Exit

    Dick, C. & Uhrich, S., 2017, In: European Sport Management Quarterly. 17, 2, p. 152-170 19 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  34. Published

    Fan Engagement Value in Team Sport: Service-Dominant Logic Informed Dimensions

    Huettermann, M., Uhrich, S. & Königstorfer, J., 2017, Book of Abstracts - 25th EASM Conference: Challenges and Development of Sport Organisation. Ströbel, T., Breitbarth, T., Kempf, H., Germelmann, C. C. & Nagel, S. (eds.). University of Bern, p. 193-194 2 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  35. Published

    Reducing spectator aggression in rival competitions: The Superiority of Dual Identity (vs. Downplay) Statements in Team Sport Services

    Berendt, J. & Uhrich, S., 2017, Proceedings of the 46th EMAC Annual Conference: proceedings of the 46th EMAC Annual Conference. University of Groningen, p. 97 1 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  36. Published

    Rivalry and Fan Aggression: Why Acknowledging Conflict Reduces Tension Between Rival Fans and Downplaying Makes Things Worse

    Berendt, J. & Uhrich, S., 2017, Book of Abstracts, Winning Paper New Researcher Award - 25th EASM Conference: Challenges and Development of Sport Organisations. Ströbel, T., Breitbarth, T., Kempf, H., Germelmann, C. C. & Nagel, S. (eds.). University of Bern, p. 37-38 2 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  37. Published

    Rivalry in the German Bundesliga - Opportunities for and Threats to Marketing Football

    Uhrich, S., Berendt, J. & Königstorfer, J., 2017, International Cases in the Business of Sport. Chadwick, S., Arthur, D. & Beech, J. (eds.). 2 ed. London: Routledge, p. 12-19 8 p.

    Research output: Chapter in Book/Report/Conference proceedingContributions to collected editions/anthologiesResearchpeer-review

  38. Published

    Wer bin ich?

    Uhrich, S. & Berendt, J., 2017, In: Markenartikel. 8, p. 12-14 3 p.

    Research output: Contribution to journalJournal articlesResearch

  39. 2016
  40. Published

    Communicating CSR-linked Sponsorship: Examining the Influence of Three Different Types of Message Sources

    Floeter, T., Benkenstein, M. & Uhrich, S., 2016, In: Sport Management Review. 19, 2, p. 146-156 11 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  41. Published

    Enemies with Benefits: The Dual Role of Rivalry in Shaping Sports Fans’ Identity

    Berendt, J. & Uhrich, S., 2016, In: European Sport Management Quarterly. 16, 5, p. 613-634 22 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  42. Published

    Love Thy Enemy - Investigating the Link Between Brand Rivalry and the Distinctiveness of Consumers and Brands

    Berendt, J. & Uhrich, S., 2016, Proceedings of the 45th EMAC Annual Conference: Marketing in the Age of Data. Knoeferle, K. (ed.). EMAC European Marketing Academy, p. 179 1 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  43. Published

    Marketing, Get Ready to Rumble: Why Consumers Appreciate Brand Rivalries

    Berendt, J. & Uhrich, S., 2016, NA Advances for Consumer Research. ACR Association for Consumer Research, Vol. 44. p. 390-391 2 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  44. 2015
  45. Published

    Associative Advertising of Non-Sponsors: The Relative Effectiveness of Different Associative Cues and The Influence of Temporal Distance to the Event

    Uhrich, S., 2015, Proceedings of the 23rd Conference of the European Association for Sport Management: Sport Management in the Digital Age. EASM

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Article for conferenceResearchpeer-review

  46. Published

    Counter-Strategies to Fight Ambush Marketing: The Sponsor Perspective

    Uhrich, S. & Königstorfer, J., 2015, Knowledge, Passion, Community: Driving Sport Forward: Proceedings of the North American Society for Sport Management Conference 2015. University of Ottawa, p. 248-249 2 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  47. Published

    Exploring The Love-Hate Relationship between Archrivals: The Rivalry Ambivalence Model

    Berendt, J. & Uhrich, S., 2015, Proceedings of the 23rd Conference of the European Association for Sport Management: Sport Management in the Digital Age. EASM

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Article for conferenceResearchpeer-review

  48. Published

    Love-and Hate-Thy Enemy: The Benefits of Sport Spectators' Disidentification with a Rival Team

    Berendt, J. & Uhrich, S., 2015, Knowledge, Passion, Community: Driving Sport Forward: Proceedings of the North American Society for Sport Management Conference 2015. University of Ottawa, p. 309-310 2 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  49. Published

    Mehr als nur Gewalt: Positive Effekte von Fanrivalität auf die Identität von Teamsportfans

    Berendt, J. & Uhrich, S., 2015, Book of Abstracts der 19. Jahrestagung des Arbeitskreises Sportökonomie e.V..

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  50. Published

    Twenty Years after Reunification: Consumer Decision-Making Process for Electronic Products in Former East and West Germany

    Sung, E. C., Huddleston, P. & Uhrich, S., 2015, Cultural Perspectives in a Global Marketplace: Proceedings of the 2010 Cultural Perspectives in Marketing Conference. Sharma, D. (ed.). Wiesbaden: Springer Gabler, Vol. 3.1. p. 23-26 4 p. 9. (Development in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in Book/Report/Conference proceedingContributions to collected editions/anthologiesResearchpeer-review

  51. 2014
  52. Published

    Brand Price Tolerance: Expectation Violation Theory Approach

    Sung, E., Huddleston, P. & Uhrich, S., 09.2014, Colloquium on European Research in Retailing 2014.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  53. Published

    Anti-Ambush-Marketing-Kampagnen mit Humor - Duale Effekte auf die Sponsorenmarke durch emotionale versus kognitive Prozesse

    Uhrich, S. & Königstorfer, J., 2014, Book of Abstracts. Homo Oeconomicus und Homo Emotionalis.: 18. Jahrestagung des Arbeitskreises Sportökonomie. p. 4-6 3 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  54. Published

    Counter-Strategies to Fight Ambush Marketing: Does Humor Help?

    Uhrich, S. & Königstorfer, J., 2014, Proceedings of the 22nd Conference of the European Association for Sport Management (EASM): Abstracts. EASM, 3 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  55. Published

    Exploring Customer-to-Customer Value Co-Creation Platforms and Practices in Team Sports

    Uhrich, S., 2014, In: European Sport Management Quarterly. 14, 1, p. 25-49

    Research output: Contribution to journalJournal articlesResearchpeer-review

  56. Published

    How Commitment to Fellow Customers Affects the Customer-firm Relationship and Customer Citizenship Behavior

    Curth, S., Uhrich, S. & Benkenstein, M., 2014, In: Journal of Services Marketing. 28, 2, p. 147-158 12 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  57. Published

    Leveraging Sponsorship with Corporate Social Responsibility

    Uhrich, S., Königstorfer, J. & Groeppel-Klein, A., 2014, In: JOURNAL OF BUSINESS RESEARCH. 67, 9, p. 2023-2029 7 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  58. Published

    Retail Customers' Self-Awareness: The Deindividuation Effects of Others

    Uhrich, S. & Tombs, A., 2014, In: JOURNAL OF BUSINESS RESEARCH. 67, 7, p. 1439-1446 7 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

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