Univ. - Prof. Dr.

Sebastian Uhrich

Person

  1. 2020
  2. Published

    More (Beneficial) Than Intense Competition: When and Why Perceived Brand Rivalry Drives Purchase Intentions: paper from the 49th Annual EMAC Conference, Budapest, May 26-29, 2020

    Berendt, J., Uhrich, S. & Kilduff, G., 2020, Proceedings of the European Marketing Academy. EMAC European Marketing Academy, A2020-63827

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  3. Published

    Positionierungsstrategien für Teamsportmarken auf internationalen Märkten

    Uhrich, S. & Uhlendorf, K., 2020, Perspektiven des Dienstleistungsmanagements: Aus Sicht von Forschung und Praxis. Roth, S., Horbel, C. & Popp, B. (eds.). Wiesbaden: Springer Gabler, p. 311-334 24 p.

    Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

  4. Published

    Rivalry Increases Non-Instrumental Intergroup Conflict and Violence

    Reinhard, D., Berendt, J., Uhrich, S. & Leidner, B., 2020.

    Research output: Contribution to a conferencePosterpeer-review

  5. Published

    Segmenting Satellite Supporters Based on Their Value for Team Sport Organizations

    Uhrich, S., Behrens, A., Kang, T-A., Matsuoka, H. & Uhlendorf, K., 2020, In: Journal of Global Sport Management. 30 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  6. Published

    Shared Joy is Doubled Joy? Does Stadium Atmosphere Influence the Emotional Experience of Media Consumers and the Attractiveness of Sport Broadcasts?

    Behrens, A. & Uhrich, S., 2020, NASSM Conference Abstract Archive. NASSM, p. 195 1 p. Abstract 2020-185

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  7. 2019
  8. Published
  9. Published

    Components and Outcomes of Fan Engagement in Team Sports: The Perspective of Managers and Fans

    Huettermann, M., Uhrich, S. & Königstorfer, J., 2019, In: Journal of Global Sport Management. 32 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  10. Published

    Konsumentenverhalten im Teamsportsektor

    Uhrich, S., 2019, Teamsport Management: eine umfassende und interdisziplinäre Betrachtung. Walzel, S. & Römisch, V. (eds.). Wiesbaden: Springer Gabler, p. 153-170 18 p.

    Research output: Chapter in Book/Report/Conference proceedingContributions to collected editions/anthologiesTransferpeer-review

  11. Published

    "The Club is Ours" - Perceived Fan Participation in the Decision Making of Professional Football Clubs

    Uhrich, S., 2019, Connecting sport practice & science - book of abstracts: the 27th European Sport Management Conference, 3rd-6th September 2019 - Seville, Spain. Breitbarth, T., Bodet, G., Fernández Luna, Á., Burillo Naranjo, P. & Bielons, G. (eds.). EASM, p. 245-246 2 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  12. Published

    The Dark Side of Football: Field Data Evidence Linking Rivalry and Fan Aggression

    Berendt, J., Uhrich, S., Reinhard, D. & Leidner, B., 2019, Connecting sport practice & science - book of abstracts: the 27th European Sport Management Conference, 3rd-6th September 2019 - Seville, Spain. Breitbarth, T., Bodet, G., Fernández Luna, Á., Burillo Naranjo, P. & Bielons, G. (eds.). EASM, p. 286-287 2 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

ID: 15896