Univ. - Prof. Dr.

Sebastian Uhrich

Person

  1. 2017
  2. Published

    Rivalry and Fan Aggression: Why Acknowledging Conflict Reduces Tension Between Rival Fans and Downplaying Makes Things Worse

    Berendt, J. & Uhrich, S., 2017, Book of Abstracts, Winning Paper New Researcher Award - 25th EASM Conference: Challenges and Development of Sport Organisations. Ströbel, T., Breitbarth, T., Kempf, H., Germelmann, C. C. & Nagel, S. (eds.). University of Bern, p. 37-38 2 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  3. Published

    Rivalry in the German Bundesliga - Opportunities for and Threats to Marketing Football

    Uhrich, S., Berendt, J. & Königstorfer, J., 2017, International Cases in the Business of Sport. Chadwick, S., Arthur, D. & Beech, J. (eds.). 2 ed. London: Routledge, p. 12-19 8 p.

    Research output: Chapter in Book/Report/Conference proceedingContributions to collected editions/anthologiesResearchpeer-review

  4. Published

    Wer bin ich?

    Uhrich, S. & Berendt, J., 2017, In: Markenartikel. 8, p. 12-14 3 p.

    Research output: Contribution to journalJournal articlesResearch

  5. 2016
  6. Published

    Communicating CSR-linked Sponsorship: Examining the Influence of Three Different Types of Message Sources

    Floeter, T., Benkenstein, M. & Uhrich, S., 2016, In: Sport Management Review. 19, 2, p. 146-156 11 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  7. Published

    Enemies with Benefits: The Dual Role of Rivalry in Shaping Sports Fans’ Identity

    Berendt, J. & Uhrich, S., 2016, In: European Sport Management Quarterly. 16, 5, p. 613-634 22 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  8. Published

    Love Thy Enemy - Investigating the Link Between Brand Rivalry and the Distinctiveness of Consumers and Brands

    Berendt, J. & Uhrich, S., 2016, Proceedings of the 45th EMAC Annual Conference: Marketing in the Age of Data. Knoeferle, K. (ed.). EMAC European Marketing Academy, p. 179 1 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  9. Published

    Marketing, Get Ready to Rumble: Why Consumers Appreciate Brand Rivalries

    Berendt, J. & Uhrich, S., 2016, NA Advances for Consumer Research. ACR Association for Consumer Research, Vol. 44. p. 390-391 2 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  10. 2015
  11. Published

    Associative Advertising of Non-Sponsors: The Relative Effectiveness of Different Associative Cues and The Influence of Temporal Distance to the Event

    Uhrich, S., 2015, Proceedings of the 23rd Conference of the European Association for Sport Management: Sport Management in the Digital Age. EASM

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Article for conferenceResearchpeer-review

  12. Published

    Counter-Strategies to Fight Ambush Marketing: The Sponsor Perspective

    Uhrich, S. & Königstorfer, J., 2015, Knowledge, Passion, Community: Driving Sport Forward: Proceedings of the North American Society for Sport Management Conference 2015. University of Ottawa, p. 248-249 2 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  13. Published

    Exploring The Love-Hate Relationship between Archrivals: The Rivalry Ambivalence Model

    Berendt, J. & Uhrich, S., 2015, Proceedings of the 23rd Conference of the European Association for Sport Management: Sport Management in the Digital Age. EASM

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Article for conferenceResearchpeer-review

ID: 15896