Univ. - Prof. Dr.

Sebastian Uhrich

Person

  1. 2017
  2. Published

    Ending a Sponsorship Relationship: Consumers' Responses Toward a Forced Versus a Chosen Exit

    Dick, C. & Uhrich, S., 2017, In: European Sport Management Quarterly. 17, 2, p. 152-170 19 p.

    Publications: Contribution to journalJournal articlesResearchpeer-review

  3. Published

    Fan Engagement Value in Team Sport: Service-Dominant Logic Informed Dimensions

    Huettermann, M., Uhrich, S. & Königstorfer, J., 2017, Book of Abstracts - 25th EASM Conference: Challenges and Development of Sport Organisation. Ströbel, T., Breitbarth, T., Kempf, H., Germelmann, C. C. & Nagel, S. (eds.). University of Bern, p. 193-194 2 p.

    Publications: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  4. Published

    Reducing spectator aggression in rival competitions: The Superiority of Dual Identity (vs. Downplay) Statements in Team Sport Services

    Berendt, J. & Uhrich, S., 2017, Proceedings of the 46th EMAC Annual Conference: proceedings of the 46th EMAC Annual Conference. University of Groningen, p. 97 1 p.

    Publications: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  5. Published

    Rivalry and Fan Aggression: Why Acknowledging Conflict Reduces Tension Between Rival Fans and Downplaying Makes Things Worse

    Berendt, J. & Uhrich, S., 2017, Book of Abstracts, Winning Paper New Researcher Award - 25th EASM Conference: Challenges and Development of Sport Organisations. Ströbel, T., Breitbarth, T., Kempf, H., Germelmann, C. C. & Nagel, S. (eds.). University of Bern, p. 37-38 2 p.

    Publications: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  6. Published

    Rivalry in the German Bundesliga - Opportunities for and Threats to Marketing Football

    Uhrich, S., Berendt, J. & Königstorfer, J., 2017, International Cases in the Business of Sport. Chadwick, S., Arthur, D. & Beech, J. (eds.). 2 ed. London: Routledge, p. 12-19 8 p.

    Publications: Chapter in Book/Report/Conference proceedingContributions to collected editions/anthologiesResearchpeer-review

  7. Published

    Wer bin ich?

    Uhrich, S. & Berendt, J., 2017, In: Markenartikel. 8, p. 12-14 3 p.

    Publications: Contribution to journalJournal articlesResearch

  8. 2016
  9. Published

    Communicating CSR-linked Sponsorship: Examining the Influence of Three Different Types of Message Sources

    Floeter, T., Benkenstein, M. & Uhrich, S., 2016, In: Sport Management Review. 19, 2, p. 146-156 11 p.

    Publications: Contribution to journalJournal articlesResearchpeer-review

  10. Published

    Enemies with Benefits: The Dual Role of Rivalry in Shaping Sports Fans’ Identity

    Berendt, J. & Uhrich, S., 2016, In: European Sport Management Quarterly. 16, 5, p. 613-634 22 p.

    Publications: Contribution to journalJournal articlesResearchpeer-review

  11. Published

    Love Thy Enemy - Investigating the Link Between Brand Rivalry and the Distinctiveness of Consumers and Brands

    Berendt, J. & Uhrich, S., 2016, Proceedings of the 45th EMAC Annual Conference: Marketing in the Age of Data. Knoeferle, K. (ed.). EMAC European Marketing Academy, p. 179 1 p.

    Publications: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  12. Published

    Marketing, Get Ready to Rumble: Why Consumers Appreciate Brand Rivalries

    Berendt, J. & Uhrich, S., 2016, NA Advances for Consumer Research. ACR Association for Consumer Research, Vol. 44. p. 390-391 2 p.

    Publications: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

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