Univ. - Prof. Dr.

Sebastian Uhrich

Person

  1. Published

    Influence of Message Source in CSR-linked Sponsorship - Explaining Adverse Effects by Consumer's Persuasion Knowledge

    Floeter, T., Benkenstein, M. & Uhrich, S., 2013, Proceedings of the 21st Conference of the European Association for Sport Management. 2 p.

    Publications: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  2. Published

    Communicating CSR-linked Sponsorship: Examining the Influence of Three Different Types of Message Sources

    Floeter, T., Benkenstein, M. & Uhrich, S., 2016, In: Sport Management Review. 19, 2, p. 146-156 11 p.

    Publications: Contribution to journalJournal articlesResearchpeer-review

  3. Published

    Fan Engagement Value in Team Sport: Service-Dominant Logic Informed Dimensions

    Huettermann, M., Uhrich, S. & Königstorfer, J., 2017, Book of Abstracts - 25th EASM Conference: Challenges and Development of Sport Organisation. Ströbel, T., Breitbarth, T., Kempf, H., Germelmann, C. C. & Nagel, S. (eds.). University of Bern, p. 193-194 2 p.

    Publications: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  4. Published

    Components and Outcomes of Fan Engagement in Team Sports: The Perspective of Managers and Fans

    Huettermann, M., Uhrich, S. & Königstorfer, J., 2022, In: Journal of Global Sport Management. 32 p.

    Publications: Contribution to journalJournal articlesResearchpeer-review

  5. Published

    Riding a Rollercoaster: The Dynamic of Sports Fans' Loyalty after Promotion and Relegation

    Königstorfer, J. & Uhrich, S., 2009, In: Marketing ZFP-Journal of Research and Management. 31, 2, p. 71-83 12 p.

    Publications: Contribution to journalJournal articlesResearchpeer-review

  6. Published

    Riding a Rollercoaster: A Longitudinal Study of Sports Fans' Emotional States and Attachment to Their Teams Following Relegation or Promotion

    Königstorfer, J. & Uhrich, S., 2009, Prodeedings of the 38th European Marketing Academy Conference.

    Publications: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  7. Published

    Consumer Attitudes towards Sponsors' Counterambush Marketing Ads

    Königstorfer, J. & Uhrich, S., 2017, In: Psychology & Marketing. 34, 6, p. 631-647 17 p.

    Publications: Contribution to journalJournal articlesResearchpeer-review

  8. Published

    The Impact of the "Sport Good Governance Game" on Improved Governance in Sport Organisations

    Marlier, M., Horbel, C., Pelican, B., Uhrich, S. & Constandt, B., 2022, Book of Abstracts: 30th European Sport Management Conference ; Bfidging Sport, Tourism & Leisure Management. Schnitzer, M., Happ, E., Praxmarer-Kohli, C., Schöttel, S., Lintumäki, P., Konstantopoulos, I., Graiff, L. & Bodet, G. (eds.). Cologne: EASM, p. 396-397 2 p.

    Publications: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  9. Published

    Rivalry Increases Non-Instrumental Intergroup Conflict and Violence

    Reinhard, D., Berendt, J., Uhrich, S. & Leidner, B., 2020.

    Publications: Contribution to a conferencePosterpeer-review

  10. Published

    Social Norms in Rivalries Increase Societal Harmdoing

    Reinhard, D., Berendt, J., McLamore, Q., Uhrich, S. & Leidner, B., 13.05.2021, N.N..

    Publications: Chapter in Book/Report/Conference proceedingConference contribution - Other conference contributionsResearchpeer-review

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