Univ. - Prof. Dr.

Sebastian Uhrich

Person

  1. Published

    Don't Knock the Competition - Knock the Rival: Why Brand Rivalry Creates Message Virality

    Berendt, J., Uhrich, S., Borah, A. & Kilduff, G. J., 2021, ACR 2021. Bradford, T. W., Keinan, A. & Thomson, M. (eds.). Duluth: ACR Association for Consumer Research, p. 386-387 2 p. (Advances in consumer research; vol. 49).

    Publications: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  2. Published

    Effects of Atmosphere at Major Sports Events: A Perspective from Environmental Psychology

    Uhrich, S. & Königstorfer, J., 2009, In: International Journal of Sports Marketing & Sponsorship. 10, 4, p. 325-344

    Publications: Contribution to journalJournal articlesResearchpeer-review

  3. Published

    Ending a Sponsorship Relationship: Consumers' Responses Toward a Forced Versus a Chosen Exit

    Dick, C. & Uhrich, S., 2017, In: European Sport Management Quarterly. 17, 2, p. 152-170 19 p.

    Publications: Contribution to journalJournal articlesResearchpeer-review

  4. Published

    Enemies with Benefits: The Dual Role of Rivalry in Shaping Sports Fans’ Identity

    Berendt, J. & Uhrich, S., 2016, In: European Sport Management Quarterly. 16, 5, p. 613-634 22 p.

    Publications: Contribution to journalJournal articlesResearchpeer-review

  5. Published

    Examining the Curvilinear Relationship between Social Density and Customer Outcomes in Retail Settings: The Role of Perceived Control and Customers' Affiliation Motivation

    Uhrich, S., 2011, Proceedings of the 40th European Marketing Academy Conference.

    Publications: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  6. Published
  7. Published

    Explanatory Mechanism for CSR-linked Sponsorship Effects

    Uhrich, S., Königstorfer, J. & Groeppel-Klein, A., 2011, Proceedings of the 19th Conference of the European Association for Sport Management.

    Publications: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  8. Published

    Exploring Customer-to-Customer Value Co-Creation Platforms and Practices in Team Sports

    Uhrich, S., 2014, In: European Sport Management Quarterly. 14, 1, p. 25-49

    Publications: Contribution to journalJournal articlesResearchpeer-review

  9. Published

    Exploring The Love-Hate Relationship between Archrivals: The Rivalry Ambivalence Model

    Berendt, J. & Uhrich, S., 2015, Proceedings of the 23rd Conference of the European Association for Sport Management: Sport Management in the Digital Age. EASM

    Publications: Chapter in Book/Report/Conference proceedingConference contribution - Article for conferenceResearchpeer-review

  10. Published

    Fan Engagement Value in Team Sport: Service-Dominant Logic Informed Dimensions

    Huettermann, M., Uhrich, S. & Königstorfer, J., 2017, Book of Abstracts - 25th EASM Conference: Challenges and Development of Sport Organisation. Ströbel, T., Breitbarth, T., Kempf, H., Germelmann, C. C. & Nagel, S. (eds.). University of Bern, p. 193-194 2 p.

    Publications: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

Previous 1 2 3 4 5 6 7 8 ...10 Next

ID: 15896