Univ. - Prof. Dr.

Sebastian Uhrich

Person

  1. 2015
  2. Published

    Love-and Hate-Thy Enemy: The Benefits of Sport Spectators' Disidentification with a Rival Team

    Berendt, J. & Uhrich, S., 2015, Knowledge, Passion, Community: Driving Sport Forward: Proceedings of the North American Society for Sport Management Conference 2015. University of Ottawa, p. 309-310 2 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  3. Published

    Mehr als nur Gewalt: Positive Effekte von Fanrivalität auf die Identität von Teamsportfans

    Berendt, J. & Uhrich, S., 2015, Book of Abstracts der 19. Jahrestagung des Arbeitskreises Sportökonomie e.V..

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  4. Published

    Twenty Years after Reunification: Consumer Decision-Making Process for Electronic Products in Former East and West Germany

    Sung, E. C., Huddleston, P. & Uhrich, S., 2015, Cultural Perspectives in a Global Marketplace: Proceedings of the 2010 Cultural Perspectives in Marketing Conference. Sharma, D. (ed.). Wiesbaden: Springer Gabler, Vol. 3.1. p. 23-26 4 p. 9. (Development in Marketing Science: Proceedings of the Academy of Marketing Science).

    Research output: Chapter in Book/Report/Conference proceedingContributions to collected editions/anthologiesResearchpeer-review

  5. 2014
  6. Published

    Brand Price Tolerance: Expectation Violation Theory Approach

    Sung, E., Huddleston, P. & Uhrich, S., 09.2014, Colloquium on European Research in Retailing 2014.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  7. Published

    Anti-Ambush-Marketing-Kampagnen mit Humor - Duale Effekte auf die Sponsorenmarke durch emotionale versus kognitive Prozesse

    Uhrich, S. & Königstorfer, J., 2014, Book of Abstracts. Homo Oeconomicus und Homo Emotionalis.: 18. Jahrestagung des Arbeitskreises Sportökonomie. p. 4-6 3 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  8. Published

    Counter-Strategies to Fight Ambush Marketing: Does Humor Help?

    Uhrich, S. & Königstorfer, J., 2014, Proceedings of the 22nd Conference of the European Association for Sport Management (EASM): Abstracts. EASM, 3 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  9. Published

    Exploring Customer-to-Customer Value Co-Creation Platforms and Practices in Team Sports

    Uhrich, S., 2014, In: European Sport Management Quarterly. 14, 1, p. 25-49

    Research output: Contribution to journalJournal articlesResearchpeer-review

  10. Published

    How Commitment to Fellow Customers Affects the Customer-firm Relationship and Customer Citizenship Behavior

    Curth, S., Uhrich, S. & Benkenstein, M., 2014, In: Journal of Services Marketing. 28, 2, p. 147-158 12 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  11. Published

    Leveraging Sponsorship with Corporate Social Responsibility

    Uhrich, S., Königstorfer, J. & Groeppel-Klein, A., 2014, In: JOURNAL OF BUSINESS RESEARCH. 67, 9, p. 2023-2029 7 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  12. Published

    Retail Customers' Self-Awareness: The Deindividuation Effects of Others

    Uhrich, S. & Tombs, A., 2014, In: JOURNAL OF BUSINESS RESEARCH. 67, 7, p. 1439-1446 7 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

ID: 15896