Univ. - Prof. Dr.

Sebastian Uhrich

Person

  1. 2015
  2. Published

    Associative Advertising of Non-Sponsors: The Relative Effectiveness of Different Associative Cues and The Influence of Temporal Distance to the Event

    Uhrich, S., 2015, Proceedings of the 23rd Conference of the European Association for Sport Management: Sport Management in the Digital Age. EASM

    Publications: Chapter in Book/Report/Conference proceedingConference contribution - Article for conferenceResearchpeer-review

  3. Published

    Counter-Strategies to Fight Ambush Marketing: The Sponsor Perspective

    Uhrich, S. & Königstorfer, J., 2015, Knowledge, Passion, Community: Driving Sport Forward: Proceedings of the North American Society for Sport Management Conference 2015. University of Ottawa, p. 248-249 2 p.

    Publications: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  4. Published

    Exploring The Love-Hate Relationship between Archrivals: The Rivalry Ambivalence Model

    Berendt, J. & Uhrich, S., 2015, Proceedings of the 23rd Conference of the European Association for Sport Management: Sport Management in the Digital Age. EASM

    Publications: Chapter in Book/Report/Conference proceedingConference contribution - Article for conferenceResearchpeer-review

  5. Published

    Love-and Hate-Thy Enemy: The Benefits of Sport Spectators' Disidentification with a Rival Team

    Berendt, J. & Uhrich, S., 2015, Knowledge, Passion, Community: Driving Sport Forward: Proceedings of the North American Society for Sport Management Conference 2015. University of Ottawa, p. 309-310 2 p.

    Publications: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  6. Published

    Mehr als nur Gewalt: Positive Effekte von Fanrivalität auf die Identität von Teamsportfans

    Berendt, J. & Uhrich, S., 2015, Book of Abstracts der 19. Jahrestagung des Arbeitskreises Sportökonomie e.V..

    Publications: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  7. Published

    Twenty Years after Reunification: Consumer Decision-Making Process for Electronic Products in Former East and West Germany

    Sung, E. C., Huddleston, P. & Uhrich, S., 2015, Cultural Perspectives in a Global Marketplace: Proceedings of the 2010 Cultural Perspectives in Marketing Conference. Sharma, D. (ed.). Wiesbaden: Springer Gabler, Vol. 3.1. p. 23-26 4 p. 9. (Development in Marketing Science: Proceedings of the Academy of Marketing Science).

    Publications: Chapter in Book/Report/Conference proceedingContributions to collected editions/anthologiesResearchpeer-review

  8. 2014
  9. Published

    Brand Price Tolerance: Expectation Violation Theory Approach

    Sung, E., Huddleston, P. & Uhrich, S., 09.2014, Colloquium on European Research in Retailing 2014.

    Publications: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  10. Published

    Anti-Ambush-Marketing-Kampagnen mit Humor - Duale Effekte auf die Sponsorenmarke durch emotionale versus kognitive Prozesse

    Uhrich, S. & Königstorfer, J., 2014, Book of Abstracts. Homo Oeconomicus und Homo Emotionalis.: 18. Jahrestagung des Arbeitskreises Sportökonomie. p. 4-6 3 p.

    Publications: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  11. Published

    Counter-Strategies to Fight Ambush Marketing: Does Humor Help?

    Uhrich, S. & Königstorfer, J., 2014, Proceedings of the 22nd Conference of the European Association for Sport Management (EASM): Abstracts. EASM, 3 p.

    Publications: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  12. Published

    Exploring Customer-to-Customer Value Co-Creation Platforms and Practices in Team Sports

    Uhrich, S., 2014, In: European Sport Management Quarterly. 14, 1, p. 25-49

    Publications: Contribution to journalJournal articlesResearchpeer-review

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