Univ. - Prof. Dr.

Sebastian Uhrich

Person

  1. 2014
  2. Published
  3. 2013
  4. Published

    The Influence of Social Values on Price Perception Between East and West German Consumers: Are They Unified?

    Sung, E., Huddleston, P., von Eye, A. & Uhrich, S., 03.2013, American Collegiate Retailing Association (ACRA) Conference.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  5. Published

    Adverse Image Transfer in Sport Sponsorship - How Sponsors should Respond to a Sponsorship Crisis

    Uhrich, S. & Floeter, T., 2013, Proceedings of the 21st Conference of the European Association for Sport Management.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  6. Published

    CSR-verlinktes Sponsoring im Fußballsport

    Uhrich, S. & Königstorfer, J., 2013, Abstractband der 24. Jahrestagung der dvs-Kommission Fußball.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  7. Published

    Die Olympischen Spiele im Internet - Neue Chancen für die Vermarktung?

    Uhrich, S., 2013, Olympische Spiele - noch zeitgemäß? : Werte, Ziele, Wirklichkeit in multidisziplinärer Betrachtung. Emrich, E., Büch, M. P. & Pitsch, W. (eds.). Saarbrücken: universaar, Vol. 4. p. 203-224 22 p. ( Schriften des Europäischen Instituts für Sozioökonomie e.V. ; vol. 4).

    Research output: Chapter in Book/Report/Conference proceedingContributions to collected editions/anthologiesResearch

  8. Published

    Identifikation und experimentelle Prüfung von Erklärungsmechanismen für positive Effekte von Kundenpräsenz in Handelsgeschäften

    Uhrich, S., 2013, Theorie und Praxis des Dienstleistungsmarketing: Aktuelle Konzepte und Entwicklungen: Tagungsband des 15. Workshops Dienstleistungsmarketing. Schmitz, G. (ed.). Gabler Verlag, p. 123-144 22 p. (Fokus Dienstleistungsmarketing ).

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Article for conferenceResearchpeer-review

  9. Published

    Influence of Message Source in CSR-linked Sponsorship - Explaining Adverse Effects by Consumer's Persuasion Knowledge

    Floeter, T., Benkenstein, M. & Uhrich, S., 2013, Proceedings of the 21st Conference of the European Association for Sport Management. 2 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  10. 2012
  11. Published

    Consumer Confusion - Eine experimentelle Untersuchung zu Ursachen und Konsequenzen

    Benkenstein, M., Künstner, D. & Uhrich, S., 2012, In: Marketing ZFP-Journal of Research and Management. 34, 2, p. 75-91 17 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  12. Published

    Deindividuation Effects in the Retail Environment: How Other Customers' Presence Mitigates Undesired Social Influence from Service Personnel

    Uhrich, S. & Tombs, A., 2012, Proceedings of the 41st European Marketing Academy Conference.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  13. Published

    Not Too Many but also not too few: Exploring the Explanator Mechanism for the Negative Effects of Low Customer Density in Retail Settings

    Uhrich, S. & Luck, M., 2012, In: Qualitative Market Research: An International Journal. 15, 3, p. 290-308 19 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

ID: 15896