Univ. - Prof. Dr.

Sebastian Uhrich

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  1. 2013
  2. Published

    Die Olympischen Spiele im Internet - Neue Chancen für die Vermarktung?

    Uhrich, S., 2013, Olympische Spiele - noch zeitgemäß? : Werte, Ziele, Wirklichkeit in multidisziplinärer Betrachtung. Emrich, E., Büch, M. P. & Pitsch, W. (eds.). Saarbrücken: universaar, Vol. 4. p. 203-224 22 p. ( Schriften des Europäischen Instituts für Sozioökonomie e.V. ; vol. 4).

    Publications: Chapter in Book/Report/Conference proceeding › Contributions to collected editions/anthologies › Research

  3. Published

    Identifikation und experimentelle Prüfung von Erklärungsmechanismen für positive Effekte von Kundenpräsenz in Handelsgeschäften

    Uhrich, S., 2013, Theorie und Praxis des Dienstleistungsmarketing: Aktuelle Konzepte und Entwicklungen: Tagungsband des 15. Workshops Dienstleistungsmarketing. Schmitz, G. (ed.). Gabler Verlag, p. 123-144 22 p. (Fokus Dienstleistungsmarketing ).

    Publications: Chapter in Book/Report/Conference proceeding › Conference contribution - Article for conference › Research › peer-review

  4. Published

    Influence of Message Source in CSR-linked Sponsorship - Explaining Adverse Effects by Consumer's Persuasion Knowledge

    Floeter, T., Benkenstein, M. & Uhrich, S., 2013, Proceedings of the 21st Conference of the European Association for Sport Management. 2 p.

    Publications: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review

  5. 2012
  6. Published

    Consumer Confusion - Eine experimentelle Untersuchung zu Ursachen und Konsequenzen

    Benkenstein, M., Künstner, D. & Uhrich, S., 2012, In: Marketing ZFP-Journal of Research and Management. 34, 2, p. 75-91 17 p.

    Publications: Contribution to journal › Journal articles › Research › peer-review

  7. Published

    Deindividuation Effects in the Retail Environment: How Other Customers' Presence Mitigates Undesired Social Influence from Service Personnel

    Uhrich, S. & Tombs, A., 2012, Proceedings of the 41st European Marketing Academy Conference.

    Publications: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review

  8. Published

    Not Too Many but also not too few: Exploring the Explanator Mechanism for the Negative Effects of Low Customer Density in Retail Settings

    Uhrich, S. & Luck, M., 2012, In: Qualitative Market Research: An International Journal. 15, 3, p. 290-308 19 p.

    Publications: Contribution to journal › Journal articles › Research › peer-review

  9. Published

    Physical and Social Atmospherics Effects in Hedonic Service Consumption: Customers Roles at Sporting Events

    Uhrich, S. & Benkenstein, M., 2012, In: The Service Industries Journal. 32, 11, p. 1741-1757 17 p.

    Publications: Contribution to journal › Journal articles › Research › peer-review

  10. Published

    Soziales Framing im Sponsoring

    Uhrich, S. & Königstorfer, J., 2012, Ökonomie der Sportspiele. Trosien, G. (ed.). Schorndorf: Hofmann Verlag, Vol. 14. p. 223-230 (Schriftenreihe des Arbeitskreises Sportökonomie e.V.).

    Publications: Chapter in Book/Report/Conference proceeding › Contributions to collected editions/anthologies › Research › peer-review

  11. 2011
  12. Published

    Price and Quality Perception: The Impact of Reunification on Young Adult Cohorts in the Transitional and Market Economies of Germany

    Sung, E., Huddleston, P. & Uhrich, S., 03.2011, American Collegiate Retailing Association (ACRA) Conference.

    Publications: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review

  13. Published

    CSR Wins the Cup - How Social Activities Leverage Commercial Sponsorships

    Uhrich, S., Groeppel-Klein, A. & Königstorfer, J., 2011, Proceedings of the North American Association for Consumer Research Conference: Proceedings of the North American Association for Consumer Research Conference. Ahluwalia, R., Chartrand, T. & Ratner, R. (eds.). Vol. 39.

    Publications: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review

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