Univ. - Prof. Dr.

Sebastian Uhrich

Person

  1. 2012
  2. Published

    Physical and Social Atmospherics Effects in Hedonic Service Consumption: Customers Roles at Sporting Events

    Uhrich, S. & Benkenstein, M., 2012, In: The Service Industries Journal. 32, 11, p. 1741-1757 17 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  3. Published

    Soziales Framing im Sponsoring

    Uhrich, S. & Königstorfer, J., 2012, Ökonomie der Sportspiele. Trosien, G. (ed.). Schorndorf: Hofmann Verlag, Vol. 14. p. 223-230 (Schriftenreihe des Arbeitskreises Sportökonomie e.V.).

    Research output: Chapter in Book/Report/Conference proceedingContributions to collected editions/anthologiesResearchpeer-review

  4. 2011
  5. Published

    Price and Quality Perception: The Impact of Reunification on Young Adult Cohorts in the Transitional and Market Economies of Germany

    Sung, E., Huddleston, P. & Uhrich, S., 03.2011, American Collegiate Retailing Association (ACRA) Conference.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  6. Published

    CSR Wins the Cup - How Social Activities Leverage Commercial Sponsorships

    Uhrich, S., Groeppel-Klein, A. & Königstorfer, J., 2011, Proceedings of the North American Association for Consumer Research Conference: Proceedings of the North American Association for Consumer Research Conference. Ahluwalia, R., Chartrand, T. & Ratner, R. (eds.). Vol. 39.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  7. Published

    Examining the Curvilinear Relationship between Social Density and Customer Outcomes in Retail Settings: The Role of Perceived Control and Customers' Affiliation Motivation

    Uhrich, S., 2011, Proceedings of the 40th European Marketing Academy Conference.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  8. Published
  9. Published

    Explanatory Mechanism for CSR-linked Sponsorship Effects

    Uhrich, S., Königstorfer, J. & Groeppel-Klein, A., 2011, Proceedings of the 19th Conference of the European Association for Sport Management.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  10. Published

    Positive Effekte bloßer sozialer Präsenz in Konsumumwelten: Erklärungsperspektive Anschlussmotivation

    Uhrich, S., 2011, Beiträge zur Dienstleistungsmarketing-Forschung. Aktuelle Forschungsfragen und Forschungsergebnisse: Tagungsband des 14. Workshops Dienstleistungsmarketing. Fließ, S. (ed.). Gabler Verlag, p. 25-48 23 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Article for conferenceResearchpeer-review

  11. Published

    Soziale Verantwortung offizieller Sponsoren von Sportgroßveranstaltungen: Kommunikationspolitische Wirkungen auf Konsumenten

    Uhrich, S. & Königstorfer, J., 2011, Europäische Sportmodelle: Gemeinsamkeiten und Differenzen in international vergleichender Perspektive. Emrich, E. (ed.). Schorndorf: Hofmann Verlag, Vol. 13. p. 135-162 27 p. (Schriftenreihe des Arbeitskreises Sportökonomie e.V.).

    Research output: Chapter in Book/Report/Conference proceedingContributions to collected editions/anthologiesResearchpeer-review

  12. Published

    Twenty Years After Reunification: Comparing Joung Consumer Decision-making Processes for Electronic Products in the Former East and West Germany

    Sung, E., Huddleston, P. & Uhrich, S., 2011, In: The International Review of Retail, Distrubation and Consumer Research. 21, 3, p. 251-265 15 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

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