Univ. - Prof. Dr.

Sebastian Uhrich

Person

  1. Journal articles › Research › Peer-reviewed
  2. Published

    How Commitment to Fellow Customers Affects the Customer-firm Relationship and Customer Citizenship Behavior

    Curth, S., Uhrich, S. & Benkenstein, M., 2014, In: Journal of Services Marketing. 28, 2, p. 147-158 12 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  3. Electronically/ online published ahead of print

    Keeping it Real or Bridging the Gap? Brand Positioning of U.S. Sport Teams in Germany and China

    Behrens, A., Yang, Y. & Uhrich, S., 06.09.2021, (Electronically/ online published ahead of print) In: Journal of Sport Management. p. 1-13 13 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  4. Published

    Leveraging Sponsorship with Corporate Social Responsibility

    Uhrich, S., Königstorfer, J. & Groeppel-Klein, A., 2014, In: JOURNAL OF BUSINESS RESEARCH. 67, 9, p. 2023-2029 7 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  5. Published

    Marketing, Get Ready to Rumble: How Rivalry Promotes Distinctiveness for Brands and Consumers

    Berendt, J., Uhrich, S. & Thompson, S. A., 2018, In: JOURNAL OF BUSINESS RESEARCH. 88, p. 161-172 12 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  6. Published

    Not Too Many but also not too few: Exploring the Explanator Mechanism for the Negative Effects of Low Customer Density in Retail Settings

    Uhrich, S. & Luck, M., 2012, In: Qualitative Market Research: An International Journal. 15, 3, p. 290-308 19 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  7. Published

    Physical and Social Atmospherics Effects in Hedonic Service Consumption: Customers Roles at Sporting Events

    Uhrich, S. & Benkenstein, M., 2012, In: The Service Industries Journal. 32, 11, p. 1741-1757 17 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  8. Published

    Retail Customers' Self-Awareness: The Deindividuation Effects of Others

    Uhrich, S. & Tombs, A., 2014, In: JOURNAL OF BUSINESS RESEARCH. 67, 7, p. 1439-1446 7 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  9. Published

    Riding a Rollercoaster: The Dynamic of Sports Fans' Loyalty after Promotion and Relegation

    Königstorfer, J. & Uhrich, S., 2009, In: Marketing ZFP-Journal of Research and Management. 31, 2, p. 71-83 12 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  10. Published

    Rivalry and Fan Aggression: Why Acknowledging Conflict Reduces Tension Between Rival Fans and Downplaying Makes Things Worse

    Berendt, J. & Uhrich, S., 2018, In: European Sport Management Quarterly. 18, 4, p. 517-540 24 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  11. Published

    Segmenting Satellite Supporters Based on Their Value for Team Sport Organizations

    Uhrich, S., Behrens, A., Kang, T-A., Matsuoka, H. & Uhlendorf, K., 2020, In: Journal of Global Sport Management. 30 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

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