Univ. - Prof. Dr.

Sebastian Uhrich

Person

  1. 2008
  2. Published

    Konzeption und Determinanten des Markencommitment in Dienstleistungbeziehungen

    Benkenstein, M. & Uhrich, S., 2008, Dienstleistungsmarken, Forum Dienstleistungsmanagement 2008. Bruhn, M. & Stauss, B. (eds.). Wiesbaden: Gabler Verlag, 20 p.

    Research output: Chapter in Book/Report/Conference proceedingContributions to collected editions/anthologiesResearchpeer-review

  3. Published
  4. Published

    The Construct of Sports Stadium Atmophere: Development and Validation of a MIMIC Measurment Model

    Uhrich, S. & Benkenstein, M., 2008, Book of Abstracts of the 16th Conference of the European Association for Sport Management. Preuß, H. & Gemeinder, K. (eds.). p. 150-152 3 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  5. Published

    Wertorientierte Führung von Dienstleistungsmarken

    Benkenstein, M. & Uhrich, S., 2008, Erfolgsfaktoren der Markenführung.: Knowhow aus Forschung und Management. Bauer, H., Huber, F. & Albrecht, C. M. (eds.). München: Verlag Franz Vahlen, 19 p.

    Research output: Chapter in Book/Report/Conference proceedingContributions to collected editions/anthologiesResearchpeer-review

  6. 2007
  7. Published

    Bestimmungsgrößen des rezeptiven Sportkonsums: Empirische Erkenntnisse aus der Fußball-Bundesliga

    Uhrich, S. & Beyer, T., 2007, Qualitätsmanagement im Sport: Beiträge des 5. Deutschen Sportökonomie-Kongresses. Horch, H-D., Breuer, C., Hovemann, G., Kaiser, S. & Römisch, V. (eds.). Institut für Sportökonomie und Sportmanagement, Vol. 7. p. 325-336 11 p. (Edition Sportökonomie und Sportmanagement).

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Article for conferenceResearchpeer-review

  8. Published

    Der hyperaktive Spielermarkt der Fußball-Bundesliga. Konsequenzen für die Ligaorganisation

    Uhrich, S., 2007, VDM Verlag Dr. Müller.

    Research output: Book/ReportMonographspeer-review

  9. Published

    Development and Validation of Formative Measurment Models: Empirical Evidence for the Construct of "Sport Stadium Atmosphere"

    Uhrich, S., 2007, Proceedings of the 36th European Marketing Academy Conference.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  10. Published

    Motives for Attending Sporting Events: The Case of Hansa Rostock

    Yavas, U., Benkenstein, M. & Uhrich, S., 2007, Proceedings of the Annual Conference of the Association for Global Business (AGB) and the International Academy of Linguistics Behavioral and Social Science (IALBSS). Keating, R. J. (ed.). Vol. 19.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  11. 2006
  12. Published

    An Environmental Psychology Classification of Sporting Event Atmosphere and a Methodology to Develop and Validate an Atmosphere Measurment Model

    Uhrich, S., 2006, Book of Abstracts of the 14th Conference of the European Association for Sport Management. p. 314-317

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

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