Univ. - Prof. Dr.

Sebastian Uhrich

Person

  1. 2021
  2. Electronically/ online published ahead of print

    You'll Never Want to Watch Alone: The Effect of Displaying In-Stadium Social Atmospherics on Media Consumers' Responses to New Sport Leagues Across Different Types of Media

    Behrens, A. & Uhrich, S., 29.10.2021, (Electronically/ online published ahead of print) In: European Sport Management Quarterly. 19 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  3. Electronically/ online published ahead of print

    Keeping it Real or Bridging the Gap? Brand Positioning of U.S. Sport Teams in Germany and China

    Behrens, A., Yang, Y. & Uhrich, S., 06.09.2021, (Electronically/ online published ahead of print) In: Journal of Sport Management. p. 1-13 13 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  4. Published

    Social Norms in Rivalries Increase Societal Harmdoing

    Reinhard, D., Berendt, J., McLamore, Q., Uhrich, S. & Leidner, B., 13.05.2021, N.N..

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Other conference contributionsResearchpeer-review

  5. Published

    A Multi-Method Analysis of Sport Spectator Resistance to Technological In-Stadium Innovations

    Uhlendorf, K. & Uhrich, S., 2021, Book of Abstracts - 29th EASM Conference: EASM 21 Festival of Sport Management Research and Practice. EASM, p. 68-70 3 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  6. Published

    Consumer Behaviour in Team Sports

    Uhrich, S., 2021, Managing Sports Teams: Economics, Strategy and Practice. Walzel, S. & Römisch, V. (eds.). Cham: Springer, p. 125-140 16 p. (Management for Professionals).

    Research output: Chapter in Book/Report/Conference proceedingContributions to collected editions/anthologiesTransfer

  7. Published

    Don't Knock the Competition - Knock the Rival: Why Brand Rivalry Creates Message Virality

    Berendt, J., Uhrich, S., Borah, A. & Kilduff, G. J., 2021, Association for Consumer Research Conference 2021: Advances in Consumer Research. Seattle: ACR Association for Consumer Research

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  8. Published

    Sport Spectator Adoption of Technological Innovations: A Behavioral Reasoning Analysis of Fan Experience Apps

    Uhrich, S., 2021, In: Sport Management Review. 41 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  9. 2020
  10. Published
  11. Published

    Desktop Research and Literature Review of Leadership Education for Athletes: PROLead Erasmus+ project

    Uhrich, S., 2020, PROLead, 20 p.

    Research output: Working paperProject reportsTransfer

  12. Published

    Maintaining Economic Growth: The Internationalization of Germany's Professional Football

    Uhrich, S., 2020, In: Baltic Rim Economies Review. 4, p. 41 1 p.

    Research output: Contribution to journalJournal articlesResearch

  13. Published

    More (Beneficial) Than Intense Competition: When and Why Perceived Brand Rivalry Drives Purchase Intentions: paper from the 49th Annual EMAC Conference, Budapest, May 26-29, 2020

    Berendt, J., Uhrich, S. & Kilduff, G., 2020, Proceedings of the European Marketing Academy. EMAC European Marketing Academy, A2020-63827

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  14. Published

    Positionierungsstrategien für Teamsportmarken auf internationalen Märkten

    Uhrich, S. & Uhlendorf, K., 2020, Perspektiven des Dienstleistungsmanagements: Aus Sicht von Forschung und Praxis. Roth, S., Horbel, C. & Popp, B. (eds.). Wiesbaden: Springer Gabler, p. 311-334 24 p.

    Research output: Chapter in Book/Report/Conference proceedingChapterResearchpeer-review

  15. Published

    Rivalry Increases Non-Instrumental Intergroup Conflict and Violence

    Reinhard, D., Berendt, J., Uhrich, S. & Leidner, B., 2020.

    Research output: Contribution to a conferencePosterpeer-review

  16. Published

    Segmenting Satellite Supporters Based on Their Value for Team Sport Organizations

    Uhrich, S., Behrens, A., Kang, T-A., Matsuoka, H. & Uhlendorf, K., 2020, In: Journal of Global Sport Management. 30 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  17. Published

    Shared Joy is Doubled Joy? Does Stadium Atmosphere Influence the Emotional Experience of Media Consumers and the Attractiveness of Sport Broadcasts?

    Behrens, A. & Uhrich, S., 2020, NASSM Conference Abstract Archive. NASSM, p. 195 1 p. Abstract 2020-185

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  18. 2019
  19. Published
  20. Published

    Components and Outcomes of Fan Engagement in Team Sports: The Perspective of Managers and Fans

    Huettermann, M., Uhrich, S. & Königstorfer, J., 2019, In: Journal of Global Sport Management. 32 p.

    Research output: Contribution to journalJournal articlesResearchpeer-review

  21. Published

    Konsumentenverhalten im Teamsportsektor

    Uhrich, S., 2019, Teamsport Management: eine umfassende und interdisziplinäre Betrachtung. Walzel, S. & Römisch, V. (eds.). Wiesbaden: Springer Gabler, p. 153-170 18 p.

    Research output: Chapter in Book/Report/Conference proceedingContributions to collected editions/anthologiesTransferpeer-review

  22. Published

    "The Club is Ours" - Perceived Fan Participation in the Decision Making of Professional Football Clubs

    Uhrich, S., 2019, Connecting sport practice & science - book of abstracts: the 27th European Sport Management Conference, 3rd-6th September 2019 - Seville, Spain. Breitbarth, T., Bodet, G., Fernández Luna, Á., Burillo Naranjo, P. & Bielons, G. (eds.). EASM, p. 245-246 2 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  23. Published

    The Dark Side of Football: Field Data Evidence Linking Rivalry and Fan Aggression

    Berendt, J., Uhrich, S., Reinhard, D. & Leidner, B., 2019, Connecting sport practice & science - book of abstracts: the 27th European Sport Management Conference, 3rd-6th September 2019 - Seville, Spain. Breitbarth, T., Bodet, G., Fernández Luna, Á., Burillo Naranjo, P. & Bielons, G. (eds.). EASM, p. 286-287 2 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

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