Adverse Image Transfer in Sport Sponsorship - How Sponsors should Respond to a Sponsorship Crisis

Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

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Original languageEnglish
Title of host publicationProceedings of the 21st Conference of the European Association for Sport Management
Publication date2013
Publication statusPublished - 2013
Event21st Conference of the European Association for Sport Management - Istanbul, Turkey
Duration: 01.01.1800 → …
Conference number: 21

ID: 175576

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