Anti-Ambush-Marketing-Kampagnen mit Humor - Duale Effekte auf die Sponsorenmarke durch emotionale versus kognitive Prozesse

Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

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Original languageGerman
Title of host publicationBook of Abstracts. Homo Oeconomicus und Homo Emotionalis. : 18. Jahrestagung des Arbeitskreises Sportökonomie
Number of pages3
Publication date2014
Pages4-6
Publication statusPublished - 2014
EventJahrestagung des Arbeitskreises Sportökonomie - Bayreuth, Germany
Duration: 23.05.201424.05.2014
Conference number: 18

ID: 175495

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