Assessing consumer reactions with neuroscientific measurements

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Original languageEnglish
Title of host publicationApplying Neuroscience to Business Practice
EditorsManuel Alonso Dos Santos
Number of pages17
Place of PublicationHershey, PA
PublisherIGI Global
Publication date2017
Pages1-17
ISBN (Print)978-1-5225-1028-4
ISBN (Electronic)978-1-5225-1029-1
Publication statusPublished - 2017

ID: 2838268

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