Assessing consumer reactions with neuroscientific measurements

Publication: Research - peer-reviewContributions to collected editions/anthologies

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Original languageEnglish
Title of host publicationApplying Neuroscience to Business Practice
EditorsManuel Dos Santos
Place of PublicationHershey, PA
PublisherIGI Global
Publication date2017
Pages1-17
ISBN (Print)9781522510284
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StatePublished - 2017

ID: 2838268

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