Associative Advertising of Non-Sponsors: The Relative Effectiveness of Different Associative Cues and The Influence of Temporal Distance to the Event

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Original languageEnglish
Title of host publicationProceedings of the 23rd Conference of the European Association for Sport Management : Sport Management in the Digital Age
PublisherEASM
Publication date2015
Publication statusPublished - 2015
Event23rd Conference of the European Association for Sport Management - Dublin, Ireland
Duration: 09.09.201512.09.2015
Conference number: 23

ID: 756839

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