Associative Advertising of Non-Sponsors: The Relative Effectiveness of Different Associative Cues and The Influence of Temporal Distance to the Event

Research output: Chapter in Book/Report/Conference proceedingConference contribution - Article for conferenceResearchpeer-review

Standard

Associative Advertising of Non-Sponsors: The Relative Effectiveness of Different Associative Cues and The Influence of Temporal Distance to the Event. / Uhrich, Sebastian.

Proceedings of the 23rd Conference of the European Association for Sport Management: Sport Management in the Digital Age. EASM, 2015.

Research output: Chapter in Book/Report/Conference proceedingConference contribution - Article for conferenceResearchpeer-review

Harvard

Uhrich, S 2015, Associative Advertising of Non-Sponsors: The Relative Effectiveness of Different Associative Cues and The Influence of Temporal Distance to the Event. in Proceedings of the 23rd Conference of the European Association for Sport Management: Sport Management in the Digital Age. EASM, 23rd Conference of the European Association for Sport Management, Dublin, Ireland, 09.09.15.

APA

Uhrich, S. (2015). Associative Advertising of Non-Sponsors: The Relative Effectiveness of Different Associative Cues and The Influence of Temporal Distance to the Event. In Proceedings of the 23rd Conference of the European Association for Sport Management: Sport Management in the Digital Age EASM.

Vancouver

Uhrich S. Associative Advertising of Non-Sponsors: The Relative Effectiveness of Different Associative Cues and The Influence of Temporal Distance to the Event. In Proceedings of the 23rd Conference of the European Association for Sport Management: Sport Management in the Digital Age. EASM. 2015

Bibtex

@inbook{6c959e2d888e4232bf132b9858e792e3,
title = "Associative Advertising of Non-Sponsors: The Relative Effectiveness of Different Associative Cues and The Influence of Temporal Distance to the Event",
author = "Sebastian Uhrich",
year = "2015",
language = "English",
booktitle = "Proceedings of the 23rd Conference of the European Association for Sport Management",
publisher = "EASM",
note = "23rd Conference of the European Association for Sport Management ; Conference date: 09-09-2015 Through 12-09-2015",

}

RIS

TY - CHAP

T1 - Associative Advertising of Non-Sponsors: The Relative Effectiveness of Different Associative Cues and The Influence of Temporal Distance to the Event

AU - Uhrich, Sebastian

N1 - Conference code: 23

PY - 2015

Y1 - 2015

M3 - Conference contribution - Article for conference

BT - Proceedings of the 23rd Conference of the European Association for Sport Management

PB - EASM

T2 - 23rd Conference of the European Association for Sport Management

Y2 - 9 September 2015 through 12 September 2015

ER -

ID: 756839