Athletes’ brand identity and brand image: research advancements and the development of an athlete brand identity scale

Annika Lohneiss, Popi Sotiriadou, Brad Hill, Kirstin Hallmann

Publication: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

Original languageGerman
Title of host publicationBook of abstracts - 25. EASM Conference : Challenges and developments of sport organisations
EditorsTim Ströbel, Tim Breitbarth, Hippolyt Kempf, Claas Christian Germelmann, Siegfried Nagel
Number of pages2
PublisherUniversity of Bern
Publication date2017
Pages172-173
ISBN (Print)978-3-906813-44-8
DOIs
Publication statusPublished - 2017
EventEASM Conference - Bern/Magglingen, Switzerland
Duration: 05.09.201708.09.2017
Conference number: 25

Citation