Original language | German |
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Title of host publication | Book of abstracts - 25. EASM Conference : Challenges and developments of sport organisations |
Editors | Tim Ströbel, Tim Breitbarth, Hippolyt Kempf, Claas Christian Germelmann, Siegfried Nagel |
Number of pages | 2 |
Publisher | University of Bern |
Publication date | 2017 |
Pages | 172-173 |
ISBN (Print) | 978-3-906813-44-8 |
DOIs | |
Publication status | Published - 2017 |
Event | EASM Conference - Bern/Magglingen, Switzerland Duration: 05.09.2017 → 08.09.2017 Conference number: 25 |
Athletes’ brand identity and brand image: research advancements and the development of an athlete brand identity scale
Annika Lohneiss, Popi Sotiriadou, Brad Hill, Kirstin Hallmann
Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review