Brand Price Tolerance: Expectation Violation Theory Approach

Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review


Research units


Original languageEnglish
Title of host publicationColloquium on European Research in Retailing 2014
Publication date09.2014
Publication statusPublished - 09.2014
EventEuropean Research in Retailing 2014 - Bremen, Germany
Duration: 01.01.1800 → …

ID: 1658823

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