Communicating CSR-linked Sponsorship: Examining the Influence of Three Different Types of Message Sources - DSHS

Communicating CSR-linked Sponsorship: Examining the Influence of Three Different Types of Message Sources

Publications: Contribution to journal › Journal articles › Research › peer-review

Authors

Thomas Floeter
Martin Benkenstein
Sebastian Uhrich

Research units

Section Sport Business Administration

Details

Original language	English
Journal	Sport Management Review
Volume	19
Issue number	2
Pages (from-to)	146-156
Number of pages	11
ISSN	1441-3523
Publication status	Published - 2016

ID: 748787

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