Computing the impact of sponsor signage exposure within sports broadcasts

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Original languageEnglish
Title of host publicationRoutledge Handbook of Sports Marketing
EditorsSimon Chadwick, Nicolas Chanavat, Michel Desbordes
Number of pages9
Place of PublicationLondon
PublisherRoutledge
Publication date2016
Pages71-79
ISBN (Print)978-1-138-82351-8
ISBN (Electronic)978-1-315-74202-1
Publication statusPublished - 2016

ID: 1462374

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