Consumer Confusion - Eine experimentelle Untersuchung zu Ursachen und Konsequenzen

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Consumer Confusion - Eine experimentelle Untersuchung zu Ursachen und Konsequenzen. / Benkenstein, Martin; Künstner, Dan; Uhrich, Sebastian.

In: Marketing ZFP-Journal of Research and Management, Vol. 34, No. 2, 2012, p. 75-91.

Research output: Contribution to journalJournal articlesResearchpeer-review

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@article{dd7050eb0c4b4172ab84b99525e78bf9,
title = "Consumer Confusion - Eine experimentelle Untersuchung zu Ursachen und Konsequenzen",
author = "Martin Benkenstein and Dan K{\"u}nstner and Sebastian Uhrich",
year = "2012",
language = "Deutsch",
volume = "34",
pages = "75--91",
journal = "Marketing ZFP-Journal of Research and Management",
number = "2",

}

RIS

TY - JOUR

T1 - Consumer Confusion - Eine experimentelle Untersuchung zu Ursachen und Konsequenzen

AU - Benkenstein, Martin

AU - Künstner, Dan

AU - Uhrich, Sebastian

PY - 2012

Y1 - 2012

M3 - Zeitschriftenaufsätze

VL - 34

SP - 75

EP - 91

JO - Marketing ZFP-Journal of Research and Management

JF - Marketing ZFP-Journal of Research and Management

IS - 2

ER -

ID: 24670