Counter-Strategies to Fight Ambush Marketing: Does Humor Help?

Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

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Original languageEnglish
Title of host publicationProceedings of the 22nd Conference of the European Association for Sport Management (EASM) : Abstracts
Number of pages3
PublisherEASM
Publication date2014
Publication statusPublished - 2014
EventConference of the European Association for Sport Management - Coventry, United Kingdom
Duration: 10.09.201412.09.2014
Conference number: 22

ID: 175247

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