Counter-Strategies to Fight Ambush Marketing: Does Humor Help?

Sebastian Uhrich, Jörg Königstorfer

Publication: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the 22nd Conference of the European Association for Sport Management (EASM) : Abstracts
Number of pages3
PublisherEASM
Publication date2014
Publication statusPublished - 2014
EventConference of the European Association for Sport Management - Coventry, UK/United Kingdom of Great Britain and Northern Ireland
Duration: 10.09.201412.09.2014
Conference number: 22

Citation