Deindividuation Effects in the Retail Environment: How Other Customers' Presence Mitigates Undesired Social Influence from Service Personnel

Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review


Research units


Original languageEnglish
Title of host publicationProceedings of the 41st European Marketing Academy Conference
Publication date2012
Publication statusPublished - 2012
EventEuropean Marketing Academy Conference - Lissabon, Portugal
Duration: 01.01.1800 → …
Conference number: 41

ID: 26916

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