Research output: Chapter in Book/Report/Conference proceeding › Contributions to collected editions/anthologies › Research › peer-review
| Original language | German |
|---|---|
| Title of host publication | Management und Kundenbeziehungen. Perspektiven-Analysen-Strategien-Instrumente |
| Editors | D. Georgi, K. Hadwich |
| Number of pages | 21 |
| Place of Publication | Wiesbaden |
| Publication date | 2010 |
| Pages | 431-452 |
| Publication status | Published - 2010 |
ID: 252172