Don't Knock the Competition - Knock the Rival: Why Brand Rivalry Creates Message Virality

Standard

Don't Knock the Competition - Knock the Rival: Why Brand Rivalry Creates Message Virality. / Berendt, Johannes ; Uhrich, Sebastian; Borah, Abhishek; Kilduff, Gavin J.

ACR 2021. ed. / Tonya Williams Bradford; Anat Keinan; Matthew Thomson. Duluth : ACR Association for Consumer Research, 2021. p. 386-387 (Advances in consumer research; Vol. 49).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review

Harvard

Berendt, J , Uhrich, S, Borah, A & Kilduff, GJ 2021, Don't Knock the Competition - Knock the Rival: Why Brand Rivalry Creates Message Virality. in TW Bradford, A Keinan & M Thomson (eds), ACR 2021. Advances in consumer research, vol. 49, ACR Association for Consumer Research, Duluth, pp. 386-387, Association for Consumer Research Conference 2021, Seattle, United States, 08.10.21.

APA

Berendt, J., Uhrich, S., Borah, A., & Kilduff, G. J. (2021). Don't Knock the Competition - Knock the Rival: Why Brand Rivalry Creates Message Virality. In T. W. Bradford, A. Keinan, & M. Thomson (Eds.), ACR 2021 (pp. 386-387). (Advances in consumer research; Vol. 49). ACR Association for Consumer Research.

Vancouver

Berendt J , Uhrich S, Borah A, Kilduff GJ. Don't Knock the Competition - Knock the Rival: Why Brand Rivalry Creates Message Virality. In Bradford TW, Keinan A, Thomson M, editors, ACR 2021. Duluth: ACR Association for Consumer Research. 2021. p. 386-387. (Advances in consumer research).

Bibtex

@inbook{641ffe64d30b42b48c68969de03678c1,

title = "Don't Knock the Competition - Knock the Rival: Why Brand Rivalry Creates Message Virality",

author = "Johannes Berendt and Sebastian Uhrich and Abhishek Borah and Kilduff, {Gavin J.}",

year = "2021",

language = "English",

isbn = "978-0-915552-82-5",

series = "Advances in consumer research",

publisher = "ACR Association for Consumer Research",

pages = "386--387",

editor = "Bradford, {Tonya Williams} and Anat Keinan and Matthew Thomson",

booktitle = "ACR 2021",

note = "null ; Conference date: 08-10-2021 Through 30-10-2021",

}

RIS

TY - CHAP

T1 - Don't Knock the Competition - Knock the Rival: Why Brand Rivalry Creates Message Virality

AU - Berendt, Johannes

AU - Uhrich, Sebastian

AU - Borah, Abhishek

AU - Kilduff, Gavin J.

PY - 2021

Y1 - 2021

UR - https://www.acrwebsite.org/assets/PDFs/2021program2.pdf

M3 - Conference contribution - Published abstract for conference with selection process

SN - 978-0-915552-82-5

T3 - Advances in consumer research

SP - 386

EP - 387

BT - ACR 2021

A2 - Bradford, Tonya Williams

A2 - Keinan, Anat

A2 - Thomson, Matthew

PB - ACR Association for Consumer Research

CY - Duluth

Y2 - 8 October 2021 through 30 October 2021

ER -

ID: 6162520