Ending a Sponsorship Relationship: Consumers' Responses Toward a Forced Versus a Chosen Exit

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Ending a Sponsorship Relationship: Consumers' Responses Toward a Forced Versus a Chosen Exit. / Dick, Christopher; Uhrich, Sebastian.

In: European Sport Management Quarterly, Vol. 17, No. 2, 2017, p. 152-170.

Research output: Contribution to journalJournal articlesResearchpeer-review

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@article{98d3c8e0b3644076bbad4390e8536d6a,
title = "Ending a Sponsorship Relationship: Consumers' Responses Toward a Forced Versus a Chosen Exit",
author = "Christopher Dick and Sebastian Uhrich",
year = "2017",
doi = "10.1080/16184742.2016.1230765",
language = "English",
volume = "17",
pages = "152--170",
journal = "European Sport Management Quarterly",
issn = "1618-4742",
publisher = "Routledge",
number = "2",

}

RIS

TY - JOUR

T1 - Ending a Sponsorship Relationship: Consumers' Responses Toward a Forced Versus a Chosen Exit

AU - Dick, Christopher

AU - Uhrich, Sebastian

PY - 2017

Y1 - 2017

U2 - 10.1080/16184742.2016.1230765

DO - 10.1080/16184742.2016.1230765

M3 - Journal articles

VL - 17

SP - 152

EP - 170

JO - European Sport Management Quarterly

JF - European Sport Management Quarterly

SN - 1618-4742

IS - 2

ER -

ID: 2458026