Event image perceptions among active and passive sports tourists at marathon races

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Sports events are tourist attractions and their image components can relate to the destination image concept and structure. This study examined sports event images held by active and passive sports tourists at four marathon races in Germany. Some differences in the perception of event images were found for active and passive sports tourists as well as for different types of destinations. For active sports tourists, emotional, physical and organisational image associations were clustered closer. For passive sports tourists, social and historical image associations were clustered closer. The type of destination elicited different event images among active and passive sports tourists. Verf.-Referat
Translated title of the contributionEvent-Image-Wahrnehmungen bei Teilnehmern und Zuschauern von Marathonläufen
Original languageEnglish
JournalInternational Journal of Sports Marketing & Sponsorship
Volume12
Pages (from-to)37-52
Number of pages16
Publication statusPublished - 2010

ID: 207741

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