Event image perceptions among active and passive sports tourists at marathon races

Research output: Contribution to journalJournal articlesResearchpeer-review

Standard

Event image perceptions among active and passive sports tourists at marathon races. / Hallmann, Kirstin; Kaplanidou, Kyriaki; Breuer, Christoph.

In: International Journal of Sports Marketing & Sponsorship, Vol. 12, 2010, p. 37-52.

Research output: Contribution to journalJournal articlesResearchpeer-review

Harvard

APA

Vancouver

Bibtex

@article{acd12341f89f49da9949817643746b9a,
title = "Event image perceptions among active and passive sports tourists at marathon races",
abstract = "Sports events are tourist attractions and their image components can relate to the destination image concept and structure. This study examined sports event images held by active and passive sports tourists at four marathon races in Germany. Some differences in the perception of event images were found for active and passive sports tourists as well as for different types of destinations. For active sports tourists, emotional, physical and organisational image associations were clustered closer. For passive sports tourists, social and historical image associations were clustered closer. The type of destination elicited different event images among active and passive sports tourists. Verf.-Referat",
keywords = "Austragungsort, Deutschland, Freizeitverhalten, Leichtathletik, Marathonlauf, Sportaktivit{\"a}t, Sport{\"o}konomie, Sportveranstaltung, Tourismus, Untersuchung, empirische, Zuschauer",
author = "Kirstin Hallmann and Kyriaki Kaplanidou and Christoph Breuer",
year = "2010",
language = "English",
volume = "12",
pages = "37--52",
journal = "International Journal of Sports Marketing & Sponsorship",
issn = "1464-6668",
publisher = "International Marketing Reports Ltd",

}

RIS

TY - JOUR

T1 - Event image perceptions among active and passive sports tourists at marathon races

AU - Hallmann, Kirstin

AU - Kaplanidou, Kyriaki

AU - Breuer, Christoph

PY - 2010

Y1 - 2010

N2 - Sports events are tourist attractions and their image components can relate to the destination image concept and structure. This study examined sports event images held by active and passive sports tourists at four marathon races in Germany. Some differences in the perception of event images were found for active and passive sports tourists as well as for different types of destinations. For active sports tourists, emotional, physical and organisational image associations were clustered closer. For passive sports tourists, social and historical image associations were clustered closer. The type of destination elicited different event images among active and passive sports tourists. Verf.-Referat

AB - Sports events are tourist attractions and their image components can relate to the destination image concept and structure. This study examined sports event images held by active and passive sports tourists at four marathon races in Germany. Some differences in the perception of event images were found for active and passive sports tourists as well as for different types of destinations. For active sports tourists, emotional, physical and organisational image associations were clustered closer. For passive sports tourists, social and historical image associations were clustered closer. The type of destination elicited different event images among active and passive sports tourists. Verf.-Referat

KW - Austragungsort

KW - Deutschland

KW - Freizeitverhalten

KW - Leichtathletik

KW - Marathonlauf

KW - Sportaktivität

KW - Sportökonomie

KW - Sportveranstaltung

KW - Tourismus

KW - Untersuchung, empirische

KW - Zuschauer

M3 - Journal articles

VL - 12

SP - 37

EP - 52

JO - International Journal of Sports Marketing & Sponsorship

JF - International Journal of Sports Marketing & Sponsorship

SN - 1464-6668

ER -

ID: 207741