Original language | English |
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Journal | Journal of Sport Management |
Volume | 32 |
Issue number | 6 |
Pages (from-to) | 531-541 |
Number of pages | 11 |
DOIs | |
Publication status | Published - 2018 |
Focus on Brand Choice: Assessing the Behavioral Response to Sponsorship-Linked Communication
Publication: Contribution to journal › Journal articles › Research › peer-review