Gradual vs Entire Sponsorship Termination: How to Manage the Ending of a Sponsorship Engagement

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Original languageEnglish
JournalInternational Journal of Sports Marketing & Sponsorship
Volume19
Issue number4
Pages (from-to)433-449
Number of pages17
ISSN1464-6668
DOIs
Publication statusPublished - 2018

ID: 3202368

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