Gradual vs Entire Sponsorship Termination: How to Manage the Ending of a Sponsorship Engagement

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Gradual vs Entire Sponsorship Termination : How to Manage the Ending of a Sponsorship Engagement. / Dick, Christopher.

In: International Journal of Sports Marketing & Sponsorship, Vol. 19, No. 4, 2018, p. 433-449.

Research output: Contribution to journalJournal articlesResearchpeer-review

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@article{356b6dcdf69c4e649cfd6777b34a2568,
title = "Gradual vs Entire Sponsorship Termination: How to Manage the Ending of a Sponsorship Engagement",
author = "Christopher Dick",
note = "Online erschienen",
year = "2018",
doi = "10.1108/IJSMS-04-2017-0028",
language = "English",
volume = "19",
pages = "433--449",
journal = "International Journal of Sports Marketing & Sponsorship",
issn = "1464-6668",
publisher = "International Marketing Reports Ltd",
number = "4",

}

RIS

TY - JOUR

T1 - Gradual vs Entire Sponsorship Termination

T2 - How to Manage the Ending of a Sponsorship Engagement

AU - Dick, Christopher

N1 - Online erschienen

PY - 2018

Y1 - 2018

U2 - 10.1108/IJSMS-04-2017-0028

DO - 10.1108/IJSMS-04-2017-0028

M3 - Journal articles

VL - 19

SP - 433

EP - 449

JO - International Journal of Sports Marketing & Sponsorship

JF - International Journal of Sports Marketing & Sponsorship

SN - 1464-6668

IS - 4

ER -

ID: 3202368