Original language | English |
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Title of host publication | ACR 2022 |
Publication date | 2022 |
Publication status | Published - 2022 |
Event | ACR Association for Consumer Research Conference 2022 - Denver, USA/United States of America Duration: 20.10.2022 → 23.10.2022 |
How Much Controversy Can a Brand Relationship Take? The Moderating Effect of Emotional Attachment in the Context of Brand Activism.
Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Other conference contributions › Research › peer-review