How the type of sports-related endorser influences consumers’ purchase intentions - DSHS

How the type of sports-related endorser influences consumers’ purchase intentions

Research output: Contribution to journal › Journal articles › Research › peer-review

Authors

Research units

Section Sport Management

Details

Original language	English
Journal	International Journal of Sports Marketing & Sponsorship
Number of pages	20
ISSN	1464-6668
DOIs	https://doi.org/10.1108/IJSMS-01-2020-0009
Publication status	E-pub ahead of print - 29.09.2020

ID: 5389368

DOI

https://doi.org/10.1108/IJSMS-01-2020-0009
Final published version

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