Research output: Chapter in Book/Report/Conference proceeding › Conference contribution - Article for conference › Research › peer-review
| Original language | German |
|---|---|
| Title of host publication | Theorie und Praxis des Dienstleistungsmarketing: Aktuelle Konzepte und Entwicklungen : Tagungsband des 15. Workshops Dienstleistungsmarketing |
| Editors | Gertrud Schmitz |
| Number of pages | 22 |
| Publisher | Gabler Verlag |
| Publication date | 2013 |
| Pages | 123-144 |
| ISBN (Print) | 978-3-8349-3155-9 |
| ISBN (Electronic) | 978-3-8349-6869-2 |
| DOIs | |
| Publication status | Published - 2013 |
| Event | Workshop Dienstleistungsmarketing - Duisburg / Essen, Germany Duration: 07.04.2011 → 09.04.2011 Conference number: 15 |
ID: 291336