Increasing animation intensity of sponsorship signage: the effect on sport viewers’ attention

Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

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Original languageEnglish
Title of host publicationBook of abstracts - 25. EASM Conference : Challenges and developments of sport organisations
EditorsTim Ströbel, Tim Breitbarth, Hippolyt Kempf, Claas Christian Germelmann, Siegfried Nagel
Number of pages2
PublisherUniversity of Bern
Publication date2017
Pages177-178
ISBN (Print)978-3-906813-44-8
DOIs
Publication statusPublished - 2017
EventEASM Conference - Bern/Magglingen, Switzerland
Duration: 05.09.201708.09.2017
Conference number: 25

ID: 3100969

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