Influence of Message Source in CSR-linked Sponsorship - Explaining Adverse Effects by Consumer's Persuasion Knowledge

Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

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Original languageEnglish
Title of host publicationProceedings of the 21st Conference of the European Association for Sport Management
Number of pages2
Publication date2013
Publication statusPublished - 2013
Event Conference of the European Association for Sport Management - Istanbul, Turkey
Duration: 11.09.201315.09.2013
Conference number: 21

ID: 175525

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