Marketing, Get Ready to Rumble - DSHS

Marketing, Get Ready to Rumble: How Rivalry Promotes Distinctiveness for Brands and Consumers

Research output: Contribution to journal › Journal articles › Research › peer-review

Authors

Research units

Details

Original language	English
Journal	JOURNAL OF BUSINESS RESEARCH
Volume	88
Pages (from-to)	161-172
Number of pages	12
ISSN	0148-2963
DOIs	https://doi.org/10.1016/j.jbusres.2018.03.015
Publication status	Published - 2018

Projects (3)

Eine Analyse der positiven Konsequenzen von Markenrivalitäten

Project: Funded by Internal Resources

Rivalität und Fan-Aggressionen

Project: Funded by Internal Resources

The Love-hate Relationship between Archrivals: Analysing the Ambivalent Consequences of Rivalry and Disidentification in Team Sport

Project: Funded by Internal Resources

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Publications (2)

More (Beneficial) Than Intense Competition: When and Why Perceived Brand Rivalry Drives Purchase Intentions: paper from the 49th Annual EMAC Conference, Budapest, May 26-29, 2020

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review

Rivalry Increases Non-Instrumental Intergroup Conflict and Violence

Research output: Contribution to a conference › Poster › peer-review

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Activities (5)

SpoBis 2020

Activity: Talk or presentation › Guest lectures › Transfer

SpoBis 2020

Activity: Talk or presentation › Guest lectures › Transfer

European Sport Management Conference

Activity: Participating in or organising an event › Participation in conferences › Research

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ID: 3247656

DOI

https://doi.org/10.1016/j.jbusres.2018.03.015
Final published version

Press (14)

Erklärvideo: Darum hassen die Ultras Dietmar Hopp

Press/Media: Press / Media

Der Machtkampf eskaliert: Warum Dietmar Hopp die Fans spaltet

Press/Media: Press / Media

Profitables Prügeln

Press/Media: Press / Media

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