Original language | English |
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Title of host publication | Prodeedings of the 38th European Marketing Academy Conference |
Publication date | 2009 |
Publication status | Published - 2009 |
Event | European Marketing Academy Conference - Nantes, France Duration: 01.01.1800 → … Conference number: 38 |
Riding a Rollercoaster: A Longitudinal Study of Sports Fans' Emotional States and Attachment to Their Teams Following Relegation or Promotion
Jörg Königstorfer, Sebastian Uhrich
Publication: Chapter in Book/Report/Conference proceeding › Conference contribution - Published abstract for conference with selection process › Research › peer-review