Riding a Rollercoaster: A Longitudinal Study of Sports Fans' Emotional States and Attachment to Their Teams Following Relegation or Promotion

Jörg Königstorfer, Sebastian Uhrich

Publication: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

Original languageEnglish
Title of host publicationProdeedings of the 38th European Marketing Academy Conference
Publication date2009
Publication statusPublished - 2009
EventEuropean Marketing Academy Conference - Nantes, France
Duration: 01.01.1800 → …
Conference number: 38

Citation