Riding a Rollercoaster: The Dynamic of Sports Fans' Loyalty after Promotion and Relegation

Jörg Königstorfer, Sebastian Uhrich

Publication: Contribution to journalJournal articlesResearchpeer-review

Original languageEnglish
JournalMarketing ZFP-Journal of Research and Management
Volume31
Issue number2
Pages (from-to)71-83
Number of pages12
Publication statusPublished - 2009

Citation