Publications

  1. Published

    Unique selling proposition (USP)

    Breuer, C. & Hallmann, K., 2011, Encyclopedia of Sports Management and Marketing. Swayne, L. E. & Dodds, M. (eds.). Thousand Oaks, Kalifornien: Sage Publications, Vol. 4. p. 1609-1611

    Research output: Chapter in Book/Report/Conference proceedingArticles for encyclopediaResearch

  2. Published

    Objectives, sponsorship

    Breuer, C. & Rumpf, C., 2011, Encyclopedia of Sports Management and Marketing. Swayne, L. E. & Dodds, M. (eds.). Thousand Oaks, Kalifornien: Sage Publications, Vol. 3. p. 1026-1028

    Research output: Chapter in Book/Report/Conference proceedingArticles for encyclopediaResearch

  3. Published

    League sponsorship rights

    Breuer, C. & Rumpf, C., 2011, Encyclopedia of Sports Management and Marketing . Swayne, L. E. & Dodds, M. (eds.). Thousand Oaks, Kalifornien: Sage Publications, Vol. 2. p. 745-748

    Research output: Chapter in Book/Report/Conference proceedingArticles for encyclopediaResearch

  4. Published

    Sponsorships: sole, presenting, and co-sponsors

    Breuer, C. & Rumpf, C., 2011, Encyclopedia of Sports Management and Marketing. Swayne, L. E. & Dodds, M. (eds.). Thousand Oaks, Kalifornien: Sage Publications, Vol. 4. p. 1422-1423

    Research output: Chapter in Book/Report/Conference proceedingArticles for encyclopediaResearch

  5. Published

    Sponsorship valuation

    Breuer, C. & Rumpf, C., 2011, Encyclopedia of Sports Management and Marketing . Swayne, L. E. & Dodds, M. (eds.). Thousand Oaks, Kalifornien: Sage Publications, Vol. 4. p. 1419-1422

    Research output: Chapter in Book/Report/Conference proceedingArticles for encyclopediaResearch

  6. Published

    Sponsorship

    Breuer, C. & Rumpf, C., 2011, Encyclopedia of Sports Management and Marketing. Swayne, L. E. & Dodds, M. (eds.). Thousand Oaks, Kalifornien: Sage Publications, Vol. 3. p. 1394-1402

    Research output: Chapter in Book/Report/Conference proceedingArticles for encyclopediaResearch

  7. Published

    Spor Tesisleri Yönetimi

    Breuer, C. & Schlesinger, T., 2011, Spor Yönetimi. Breuer, C. & Thiel, A. (eds.). Istanbul: Beta, p. 157-170

    Research output: Chapter in Book/Report/Conference proceedingContributions to collected editions/anthologiesResearch

  8. Published

    Spor Yönetimine Giriş

    Breuer, C. & Thiel, A., 2011, Spor Yönetimi. Breuer, C. & Thiel, A. (eds.). Istanbul: Beta, p. 1-5

    Research output: Chapter in Book/Report/Conference proceedingContributions to collected editions/anthologiesResearch

  9. Published

    Which value do different sport sponsorship tactics deliver?

    Breuer, C. & Rumpf, C., 2011, 2011 AMA Educators’ Proceedings. Marketing 2011: Delivering value in turbulent times. Noble, S. N. & Noble, C. H. (eds.). AMA, p. 11-12

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review

  10. Published

    Which value do different sport sponsorship tactics deliver?

    Breuer, C., 2011, 2nd international symposium for collaboration in research, teaching and exchange. Victoria University (ed.). Victoria University, p. 19

    Research output: Chapter in Book/Report/Conference proceedingConference contribution - Published abstract for conference with selection processResearchpeer-review