Publications

  1. Published

    Geographic segmentation

    Breuer, C. & Hallmann, K., 2011, Encyclopedia of Sports Management and Marketing. Swayne, L. E. & Dodds, M. (eds.). Thousand Oaks, Kalifornien: Sage Publications, Vol. 2. p. 585-586

    Research output: Chapter in Book/Report/Conference proceedingArticles for encyclopediaResearch

  2. Published

    Marketing objective

    Breuer, C. & Hallmann, K., 2011, Encyclopedia of Sports Management and Marketing. Swayne, L. E. & Dodds, M. (eds.). Thousand Oaks, Kalifornien: Sage Publications, Vol. 2. p. 850-851

    Research output: Chapter in Book/Report/Conference proceedingArticles for encyclopediaResearch

  3. Published

    Sports organizing bodies

    Breuer, C. & Hallmann, K., 2011, Encyclopedia of Sports Management and Marketing. Swayne, L. E. & Dodds, M. (eds.). Thousand Oaks, Kalifornien: Sage Publications, Vol. 4. p. 1457-1562

    Research output: Chapter in Book/Report/Conference proceedingArticles for encyclopediaResearch

  4. Published

    Participant market segmentation

    Breuer, C. & Hallmann, K., 2011, Encyclopedia of Sports Management and Marketing. Swayne, L. E. & Dodds, M. (eds.). Thousand Oaks, Kalifornien: Sage Publications, Vol. 3. p. 1079-1083

    Research output: Chapter in Book/Report/Conference proceedingArticles for encyclopediaResearch

  5. Published

    Unique selling proposition (USP)

    Breuer, C. & Hallmann, K., 2011, Encyclopedia of Sports Management and Marketing. Swayne, L. E. & Dodds, M. (eds.). Thousand Oaks, Kalifornien: Sage Publications, Vol. 4. p. 1609-1611

    Research output: Chapter in Book/Report/Conference proceedingArticles for encyclopediaResearch

  6. Published

    Objectives, sponsorship

    Breuer, C. & Rumpf, C., 2011, Encyclopedia of Sports Management and Marketing. Swayne, L. E. & Dodds, M. (eds.). Thousand Oaks, Kalifornien: Sage Publications, Vol. 3. p. 1026-1028

    Research output: Chapter in Book/Report/Conference proceedingArticles for encyclopediaResearch

  7. Published

    League sponsorship rights

    Breuer, C. & Rumpf, C., 2011, Encyclopedia of Sports Management and Marketing . Swayne, L. E. & Dodds, M. (eds.). Thousand Oaks, Kalifornien: Sage Publications, Vol. 2. p. 745-748

    Research output: Chapter in Book/Report/Conference proceedingArticles for encyclopediaResearch

  8. Published

    Sponsorships: sole, presenting, and co-sponsors

    Breuer, C. & Rumpf, C., 2011, Encyclopedia of Sports Management and Marketing. Swayne, L. E. & Dodds, M. (eds.). Thousand Oaks, Kalifornien: Sage Publications, Vol. 4. p. 1422-1423

    Research output: Chapter in Book/Report/Conference proceedingArticles for encyclopediaResearch

  9. Published

    Sponsorship valuation

    Breuer, C. & Rumpf, C., 2011, Encyclopedia of Sports Management and Marketing . Swayne, L. E. & Dodds, M. (eds.). Thousand Oaks, Kalifornien: Sage Publications, Vol. 4. p. 1419-1422

    Research output: Chapter in Book/Report/Conference proceedingArticles for encyclopediaResearch

  10. Published

    Sponsorship

    Breuer, C. & Rumpf, C., 2011, Encyclopedia of Sports Management and Marketing. Swayne, L. E. & Dodds, M. (eds.). Thousand Oaks, Kalifornien: Sage Publications, Vol. 3. p. 1394-1402

    Research output: Chapter in Book/Report/Conference proceedingArticles for encyclopediaResearch